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OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M more in a round of funding, the company announced today, via a Series E funding round. The firm, headed by Tim Cadogan, said this morning that the new funding brings its total raised to more than $70M. READ MORE>>.

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GumGum Gets $26M In New Funding

socalTECH

Santa Monica-based GumGum , the online image-based advertising startup led by Ophir Tanz, has raised a big, $26.0M According to the firm, the funding will go towards expansion into international markets, to strengthen its R&D, and continue development of its products. READ MORE>>.

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True(X) Media Finds $6M

socalTECH

Los Angeles-based True(X) Media --which was most recently known as SocialVibe--disclosed this week that it has raised $6M in a new funding round. The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. READ MORE>>.

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Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

socalTECH

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? Tags: hydra media advertising network.

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MarketShare Finds $38M More

socalTECH

Los Angeles-based MarketShare , the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. The funding was led by FTV Capital, and also included Elevation Partners and others. Elevation Partners invested in MarketShare in 2011. READ MORE>>.

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LaunchpadLA Application Deadline Nears, As Class Graduates

socalTECH

Interested in getting some help in getting your startup off the ground and funded? The group says that so far, from 2009 to 2011, it accepted 23 companies, of which 19 received funding worth a total of $80M; the accelerator said that the nine companies acquired exceeds $60M in proceeds.

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YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

During the latter half of 2011, Google awarded a number of leading YouTubers and nascent Internet TV networks grants of $1 million to $2 million. some of the money was spent by YouTubers to purchase homes and not create videos), the majority of the funds were properly deployed by the emerging community of professional YouTubers.

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