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OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

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Web 3.0

SoCal Tech Calendar

Saturday, August 27, 2011 -- Web 3.0: dramatic shift in business and technology is taking place as the Social Web (Web 2.0) evolves into the Semantic Web (Web 3.0). Join us for the timely 6 hour seminar on the concepts, current systems and forecasting the impact of Web 3.0 See [link] (more)

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OpenX Hits Profitability, Nears $100M In Annual Revenues

socalTECH

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising.

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It’s Morning in Venture Capital

Both Sides of the Table

By 2010-2011 this had shrunk by half again, averaging under $15 billion. By the end of 2011 the Internet population was estimated at 2.3 hours per day on average, and that’s excluding the other 13 hours a day where we have our mobile devices, our connected TVs, our iPads and Kindles and soon our cars connected to the web.

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Carving An Internet Niche With FamousBirthdays.com

socalTECH

I love the web and love Internet marketing. We realized afer 2011 that we were spreading ourselves thin by trying to make five to ten websites great. Evan Britton: We had worked our tails off in 2011, but at the end of the year, all of our sites were flat. What''s your background and how did you decide to start the site?

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LaunchpadLA Application Deadline Nears, As Class Graduates

socalTECH

The group says that so far, from 2009 to 2011, it accepted 23 companies, of which 19 received funding worth a total of $80M; the accelerator said that the nine companies acquired exceeds $60M in proceeds. LaunchpadLA started initially as a mentoring group, but expanded into accelerating and investing in companies in the last few years.

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What Mattered in 2010: Mike Jones, Myspace

socalTECH

What are the technologies, companies, or things you think the community ought to pay the most attention to in 2011? The second thing, is to look at companies who are creating value on mobile and the web that is not advertising based. One is to watch the companies who have the ability to leverage the power of social.