SoCal Tech Calendar

NOVEMBER 9, 2012

Thursday, November 15, 2012 -- Mobile LAVA: Mobile Local Media Opportunities and Challenges. Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media.

LAVA 100

LAVA Mobile Media Case Study 100

SoCal Tech Calendar

MARCH 17, 2012

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Just who is doing what in the market? PDMA SoCal. It's Monday morning.

Competition 100

Competition Innocal Case Study SoCal 100

InfoChachkie

FEBRUARY 25, 2013

Tool Users - Startups often have a long gestation period in which the team is in discovery mode, defining the company's value proposition, target market, pricing, business model, etc. Unfortunately, the 2012 QS TopMBA.com Applicant Survey notes that, on average, MBAs expect to earn $153,000 upon graduation.

Entrepreneur 279

Entrepreneur Technical Review Case Study Class 279

Tech Zulu Event

JULY 31, 2013

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. Here is a YouTube marketing case study they did.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

InfoChachkie

OCTOBER 20, 2014

Instead of a traditional business school''s case study and textbook approach, UCSB''s Technology Management Program (TMP) emphasizes experiential learning. This allowed the curriculum to efficiently find its product / market fit. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

Santa Barbara 258

Santa Barbara Technical Review Startup Venture Capital 258

Eric Greenspan

MARCH 25, 2013

I had suppressed much of what happened prior to and after that day, June 25, 2012. In 2010, after my 5th talk, USC Marshall School produced a case study about the customer centricity offered by the company. I’m not certain it’s a profitable market however. Then, something else happened.

USC 157

USC Case Study Study Email 157