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What Mattered in 2012: Rory Moore, CommNexus

socalTECH

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week.

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Tech Startup Aims to Disrupt the Boating Industry

Tech Zulu Event

As more and more tech startups launch vying for the attention of both consumers and investors, founders are figuring out which niche to serve and which industry to disrupt. Launching in 2012, Moreboats.com has been successful in reinventing the market of a mature boating industry.

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The Snap IPO Happened. What Next LA?

Both Sides of the Table

Mayor Eric Garcetti at Upfront Summit, February 2017 I first sat down with then councilman Eric Garcetti on the Ides of March 2012 — almost 5 years ago exactly. He was running to be the 42nd mayor of Los Angeles and he outlined his vision to “open up the city government to technology and innovation” if he were elected.

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Website Usability LIVE

SoCal Tech Calendar

Wednesday, January 18, 2012 -- Website Usability LIVE. Live Site Reviews to Improve User Experience. It is surprising to find out about what both web designers and marketers often miss, which are key ingredients of what your audience can see and not see on the website. YOU GOT THEM TO YOUR SITE, BUT THEN WHAT?

TechBiz 100
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Social Media ?? Beyond Targeted Ads

SoCal Tech Calendar

Tuesday, March 27, 2012 -- Social Media  Beyond Targeted Ads. And youll review the top Social Media sites to understand which ones are best targeted for your market.Panelists: Becky Carroll, Founder, Petra Consulting; Patrick Howell, VP of Product Evolution Design, Neubloc; Anita Cohen-Williams, President, MySearchGuru.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Many companies don’t reach the next phase either because their leadership doesn’t adapt as an organization or because they don’t design processes that lead to scaled outcomes.

Startup 286
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Pinterest Marketing & Technology Firm, HelloSociety Generates $30M In Additional Sales Revenue For Its Clients

Tech Zulu Event

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. With 28 Million Users by December 2012 Pinterest commands a huge social network that’s the population of New York City, three and a half times over.

Sales 101