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What Mattered in 2012: Aber Whitcomb, io/LA

socalTECH

We've also invented and patented a new technology called "MasterKey" that allows people to play our games natively on all relevant social and mobile platforms. It's worth mentioning that the largest and most complex pieces of technology ever created has proven itself useful in 2012--the Large Hadron Collider or LHC.

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Mobile Marketing

SoCal Tech Calendar

Tuesday, June 26, 2012 -- Mobile Marketing. There's been a lot of excitement in the mobile advertising space lately as recent announcements from Facebook, Twitter, Google, and Apple, etc. The mobile phone is the perfect platform for marketers to engage consumers wherever they may be. See [link] (more)

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Google Wants to Disrupt Home Automation with $3.2 Billion Nest Acquisition

Tech Zulu Event

Google has acquired smart home appliance company, Nest Labs for $3.2 Google’s acquisition of Nest gives the the co-founders an early exit and resources to up their hardware game. Google EnergySense. Nest is not Google’s first hardware acquisition. ” Nest and Google are not new to each other.

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YouTube Introduces its Own App for iPhone and iPod touch | Google Adds Editing to the iOS Drive App

Tech Zulu Event

According to Andrey Doronichev, head of YouTube mobile in a blog post today said, “All diehard YouTube fans starting today can download the official YouTube app for iPhone and iPod touch from the App Store. It also allows you to share on Google+, Facebook or text message in the app, as well as to Twitter and email. Social Videos.

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Fan Appz Launches Personal Marketing Platform To Help Brands Convert Fans Into Loyal Customers

Tech Zulu Event

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

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Interview with Robert Blatt, MomentFeed

socalTECH

What that means, is for companies that have a physical presence in the real world, stores and the like, interaction with consumers today on mobile is now primarily through things that represent their stores, rather than directly with their brands. So, as you are heavily into the mobile area, what have you learned over the last few years?

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The Future of Couponing | How Social-Local-Mobile has Changed the Game

Tech Zulu Event

“The rise of couponing in late 2008 coincided with the recession of the late 2000s;” this factor combined with an increased consumer interest in mobile technology and devices led to an unprecedented decline in print media. Due to the combination of these factors, marketers began to more heavily fund digital platforms.

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