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What Mattered in 2012: Aber Whitcomb, io/LA

socalTECH

We've also invented and patented a new technology called "MasterKey" that allows people to play our games natively on all relevant social and mobile platforms. It's worth mentioning that the largest and most complex pieces of technology ever created has proven itself useful in 2012--the Large Hadron Collider or LHC.

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Fan Appz Launches Personal Marketing Platform To Help Brands Convert Fans Into Loyal Customers

Tech Zulu Event

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

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How Frequency Wants To Bring You Internet Video, with Blair Harrison

socalTECH

We connect consumers to great content from around the Internet, from social networks, from thousands of branded video channels, and around any particular topic they're interested in. We hope to be on every single platform, over time. What is Frequency? Blair Harrison: Frequency is an Internet video service.

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China Roundup: Tencent’s new US gaming studio and WeChat’s new paywall

TechCrunch LA

That raises the question of whether Tencent can replicate its success in overseas markets where its social apps are largely absent. But TiMi contended that these platforms are not essential to a game’s success. WeChat launched its long-awaited paywall for articles published on its platform . That’s finally changing.

Tips 149
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Pinterest Marketing & Technology Firm, HelloSociety Generates $30M In Additional Sales Revenue For Its Clients

Tech Zulu Event

According to Kyla Brennan, founder & CEO of HelloSociety, “Pinterest is undeniably one of the most exciting social networks to emerge recently.”. With 28 Million Users by December 2012 Pinterest commands a huge social network that’s the population of New York City, three and a half times over.

Sales 101
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Facebook Job Aggregator Out Soon | Will LinkedIn Shiver?

Tech Zulu Event

According to Dow Jones , sources close to Facebook say the giant social network is reportedly working on a job board through a third party firm to be launched this summer. The Facebook job board will aggregate job postings to users according to their preferences from job-posting companies using the Facebook’s platform.

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The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

By some measurements Twitter was the fastest growing social network of 2012. In 2012 that number skyrocketed to 26%. Brands need influencers working on their behalf because they provide the third-party credibility and social proof that validates their products. You need influencers more than advocates.