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Mobile Majority Sees Growth Surge

socalTECH

Los Angeles-based The Mobile Majority , which develops a mobile ad platform that helps companies create, serve, track, analyze, target and analyze advertising, says it has just hit a $50M run rate, as of November 2014. technology advertising hiring jobs growth majority mobile themobilemajority' READ MORE>>.

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AT&T Developers Summit at CES 2014

Tech Zulu Event

AT&T held their 6th annual developers summit in Las Vegas this year at CES 2014. Similar to how 800 numbers work, the charge goes to the company instead of the consumer; thus allowing customers to freely browse and interact with their platforms. An app that turns nearby mobile users into your personal ATM. Digital Life.

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AppOnboard raises $15 million to let Android users try before they buy apps on Google Play

TechCrunch LA

Zweig was one of the architects behind the success of AdColony, a startup which sold to Opera Software in 2014 for $350 million. “With its patented app demo technology and tools, users will now be able to experience their apps and games on-demand and without an install across various platforms, starting with Google.”.

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Let’s Get Weird, a SXSW Interactive Recap (2014)

Tech Zulu Event

As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements.

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MediaLab acquires messaging app Kik, expanding its app portfolio

TechCrunch LA

. “Whether it be a passion for an obscure manga or your favorite football team, Kik has shown an incredible ability to provide a platform for new friendships to be forged through your mobile phone.” In acquiring Kik, the holding company is expanding its mobile app portfolio.

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Naritiv Raises $3M For Snapchat Content

socalTECH

The startup--founded by Dan Altmann and Eric Posen--says it is enabling the creation of mobile-first content for Snapchat and other social network platforms. The funding was led by Third Wave Digital and Allen DeBevoise and also included Disney and Luminari Capital.

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Remember The Phone Company? It’s Back And It’s Called Facebook

InfoChachkie

According to the author, 60% of Facebook’s revenue comes from mobile ads, double that of the prior year. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. Unfortunately, many of these professionals are doing so with a desktop mindset more akin to 2004 than 2014.

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