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4 Strategies That Must Be Part of Customer Marketing

Startup Professionals Musings

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

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2015 LA Investor Startup Forecast

Tech Zulu Event

TechZulu is excited to invite you to the 2015 Startup and Entrepreneur Forecast taking place Thursday, January 29 from 7 p.m. We will have amazing panelists from March Capital, Greycroft, Machinima, Silicon Valley Bank and Amplify who will share their insights and forecast for start-ups in 2015. Custom ad deals and partnerships.

Startup 40
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8 Keys To Providing Consulting Services To Startups

Startup Professionals Musings

Treat a startup as a customer, not a client. A client relationship suggests that the consultant is in charge, whereas the customer designation recognizes the more modern model of the customer in control. It also highlights all aspects of required customer service, satisfaction, loyalty and referrals to peers.

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Smart Startups Don’t Try To Satisfy Every Customer

Startup Professionals Musings

In business, this means an entrepreneur who never says no to any customer is doomed to a hard life and some expensive mistakes. Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist who believes that treating everyone the same really means treating all of them poorly.

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Grandparents Day 2015 Gets a Boost from Entrepreneurs

Tech Zulu Event

Whether it be the issue of finding a trustworthy caregiver to take care of your grandparents or making it easier for seniors to live chat via webcam, we’re hoping the following services can inspire a story on the types of senior tech services available (and inspired by entrepreneur’s grandparents).

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Bionic Hands, Mind Control, and AI Oh My! | Techstars Disney Accelerator Class of 2015

Tech Zulu Event

Techstars Disney Accelerator class of 2015 was announced yesterday. The ten companies in this year’s program represent a diverse cross-section of technologies, and are inspired by their visions for the applicability of these technologies in the media space. Techstars Disney Accelerator Class of 2015 appeared first on TechZulu.

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Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. We help our customers weave together all the data across all of their data streams,” Lunsford said.