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8 Keys To Providing Consulting Services To Startups

Startup Professionals Musings

Businesses stopped hiring for lifetime commitments some time ago, as markets change so rapidly and companies need to tune their workforce for changing economic conditions. Simply defining yourself as a specialist or professional minimizes the stigma of a consultant role (think marketing specialist or staffing professional).

Services 100
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4 Strategies That Must Be Part of Customer Marketing

Startup Professionals Musings

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. That means your marketing must now include shopping apps, location-based services and mobile wallets.

Customer 103
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Grandparents Day 2015 Gets a Boost from Entrepreneurs

Tech Zulu Event

Whether it be the issue of finding a trustworthy caregiver to take care of your grandparents or making it easier for seniors to live chat via webcam, we’re hoping the following services can inspire a story on the types of senior tech services available (and inspired by entrepreneur’s grandparents).

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3 Important Facebook Marketing Trends in 2016

Tech Zulu Event

Social networking continues to be a superior force in marketing, especially Facebook. billion in 2015 alone. Top 3 Important Facebook Marketing Trends to Watch and Emulate. Native Facebook videos are competing with YouTube videos and becoming the best way to get your message across on social media. That was $15.5

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What I Learned In 2014: David Cremin, DFJ Frontier

socalTECH

This enabled our partnership to raise its third Frontier Fund offering, focused on early stage media and technology companies. What technologies or things are you looking forward to most in 2015? I''m very interested in seeing how the so-called "marketing cloud" emerges and develops further. My hunch is data aggregation is key.

Oracle 100
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Location-Based Services in B2B Offer Better Return

Startup Professionals Musings

These days, I’m hearing more and more that Location-Based Services (LBS) are entering the mainstream for mobile users, but I’m not sure why. Marketers see it as a better way to target customers, but the current consumer offerings have been slow to deliver. Event marketing. Thought leadership. Branded entertainment.

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Location-Based Services are a Bonanza for Startups

Startup Professionals Musings

These days, I’m hearing more and more about Location-Based Services (LBS) as the next big opportunity for startups. Internet marketers see it as a better way to target consumers, and even retarget them to close a sale. Event marketing. Are you seeing a lot of your contacts attending certain business events? Thought leadership.