Startup Professionals Musings

NOVEMBER 11, 2019

exabytes per month at the end of 2017, of which more than half was video. Virtual living: the rise and growing dominance of social media. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. In addition, more people now own cell phones than toothbrushes.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

FEBRUARY 27, 2019

Yet I find that few of today’s workers realize that succeeding as a freelancer requires a whole new focus on “marketing” yourself. As you know, things can change quickly, as businesses try to survive and adapt to an evolving market, so it’s better to be prepared than caught off guard. Start today thinking at least one job ahead.

Startup 98

Startup Outsource Development Competition Social Media 98

Startup Professionals Musings

JANUARY 11, 2019

A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. Select it well – marketers will tell you that you will be selling your name, more than your products. Social media accounts. You need all these before you start looking for funding.

IP 93

IP Invest Patents Social Media 93

TechCrunch LA

JUNE 3, 2022

“We want to inspire, but we also want to be realistic and show beauty in real life,” Glossier founder and CEO Emily Weiss said in a 2017 interview with Inc, just as the brand had reached what Weiss herself described as “cult status.” billion company in the brutally competitive beauty industry, especially one with such broad appeal.

Startup 280

Startup Netflix Los Angeles Innocal 280

Startup Professionals Musings

MAY 27, 2017

Focus simply means launching your first and most memorable initiative where you see a unique skill and experience fit, your best competitive positioning with the least risk, and the greatest potential return. Zero in on a specific market segment. Realistically characterize the competition. Eliminating world hunger is too broad.

Entrepreneur 63

Entrepreneur Competition Customer Custom 63

TechCrunch LA

FEBRUARY 20, 2019

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

socalTECH

DECEMBER 11, 2018

So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? When you look at social messaging, and talk about social messaging, we're talking about social media, text messaging, email, and chat applications. Jordan Glazier: Wildfire has developed a platform for monetizing social messaging.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Startup Professionals Musings

OCTOBER 13, 2017

Every opportunity is global, but so is the competition. You must capitalize on the uncertainties in your market, rather than letting the unknowns slow you down. Seek direct customer feedback, via social media and personal interactions, rather than old market research.

Competition 60

Competition Customer Custom Social Media 60

Startup Professionals Musings

FEBRUARY 20, 2017

I’m sure you understand that every new business starts with passion, and maybe even some deep domain experience, to fully appreciate a painful market need, with a large and growing set of customers with money for your solution. In this age of information overload and the Internet, even the best solution needs marketing to get noticed.

Startup 65

Startup Competition Resource Snapchat 65

Both Sides of the Table

SEPTEMBER 17, 2017

I believe this use of cryptocurrency will develop and flourish long after the dust settles from the hype and crash of cryptocurrencies that we’re experiencing in 2017. This market structure in which the few, large players use their market position to eliminate competition is inevitable. It’s Hobbesian economics 101.

Course 280

Course Startup Framework Marketing 280

Xconomy

DECEMBER 28, 2017

ACM International Collegiate Programming Contest World Finals 2017. ICPC World Finals 2017, held in Rapid City. In 2017, it was in Rapid City, South Dakota. It was always sort of shocking to people, even on a national level, when they would hear [that Rapid City was hosting ICPC 2017],” Jensen said. “And

Coach 75

Coach Technical Review Carson Networking 75

socalTECH

NOVEMBER 19, 2018

Kanaan Jemili: uCast Global is a digital media company that is looking at creating a scalable global solution for online video. He saw that the industry was being disrupted globally, and actually started with the idea of building a new company that could be scalable, and flexible, and offer delivery of that content at competitive pricing.

Content 113

Content Startup Mobile Platform 113

Startup Professionals Musings

NOVEMBER 27, 2017

In my role as an angel investor in startups, almost every pitch I see highlights some real innovation in technology, business model, or market opportunity. You may attract early adopters, who love everything new, but the mainstream market will be elusive. Create an entirely new market space or new category.

Netflix 54

Netflix Social Media Competition Customer 54

Startup Professionals Musings

JANUARY 4, 2017

A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. Select it well – marketers will tell you that you will be selling your name, more than your products. Social media accounts. You need all these before you start looking for funding.

Startup 69

Startup Patents IP Social Media 69

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Use visibility and social media to pull clients in. Be targeted in marketing and lead generation. Marty Zwilling First published on Inc.com on 02/09/2017.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

APRIL 5, 2017

Thus every entrepreneur and business owner needs to see their market in that context, understanding the global forces that will impact them sooner or later. Technological innovations disrupt stable markets. Interact on social media to sense trend impacts on your business early. Use two-way communication.

Social Media 74

Social Media Demand Customer Custom 74

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

JANUARY 25, 2017

Will the solution give you an “unfair competitive advantage,” meaning no competitor already has it, or can replicate your solution without your skills or intellectual property. A smaller market sizing may make a good family business, if you have the funding. Make it ready to play in all media. Do include some quantification.

Startup 58

Startup Education Ideas Customer 58

Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. With every business being global in scope and always-on, a phone-in service available in a local time zone during work hours only, is not competitive.

Customer 57

Customer Custom Services Social Media 57

Startup Professionals Musings

APRIL 21, 2017

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Today’s pace of change in the market and in technology is unprecedented. Marty Zwilling First published on Huffington Post on 04/19/2017. What goes around, comes around.

Entrepreneur 78

Entrepreneur Coach Organization Mentor 78

Startup Professionals Musings

OCTOBER 15, 2017

Yet the 2017 Office Romance Survey by Vault, Inc. Can be a competitive advantage. Competition over salary, promotions, and position. This can cause feelings of unfairness, and initiate emotionally competitive efforts. Success is the best antidote to emotional vulnerability. But all good things can be overdone.

Startup 53

Startup Course Competition Social Media 53

Xconomy

AUGUST 26, 2016

No surprise, Shkreli weighed in during the media frenzy with support for Mylan. Critics say Mylan has been emboldened by the recall of EpiPen’s only competition last fall. Two days later, it paid AstraZeneca $550 million upfront for the rights to a group of antibiotics either already on the market or in late-stage testing.

Pricing 40

Pricing Thousand Oaks Startup Research 40