Startup Professionals Musings

NOVEMBER 11, 2019

exabytes per month at the end of 2017, of which more than half was video. Virtual living: the rise and growing dominance of social media. As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions?

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Technology Social Media Startup Entertainment 97

TechCrunch LA

JUNE 3, 2022

“We want to inspire, but we also want to be realistic and show beauty in real life,” Glossier founder and CEO Emily Weiss said in a 2017 interview with Inc, just as the brand had reached what Weiss herself described as “cult status.” It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad.

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Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). The “product” value is difficult to quantify, the costs are nebulous, and entrepreneurs have to clone themselves to scale the business.

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Startup Professionals Musings

MAY 5, 2017

Here are some key ones that I recommend, based on my experience in business, and my many years as an advisor to entrepreneurs: Choose a name that works across the Internet and the world. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support.

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Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

MARCH 22, 2017

As an advisor to startups and entrepreneurs, I often hear the myth that all new businesses must start with a great idea. I believe the best entrepreneurs start by finding a large opportunity, and only then use good ideas to capitalize on that opportunity. Offer a no-frills version of a high-end product (downgrade).

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Ideas Startup Examples Entrepreneur 59

Xconomy

JANUARY 7, 2019

Looking back over the past two years, it seems that public perceptions of tech companies have shifted, compared with the eager acceptance that often prevailed as innovations from these businesses transformed social interactions, transportation, and other aspects of life.

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Startup Professionals Musings

APRIL 28, 2017

A good social cause doesn’t always imply a viable business. With interactive social media and blogging, you have every opportunity to test and tune your idea before spending any real money. The first is for people who might buy your product, and the second is for people who might buy a chunk of your business.

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Ideas Social Media Startup Customer 74

Startup Professionals Musings

AUGUST 18, 2017

This may seem intuitively obvious, but as an angel investor, I have heard hundreds of new business pitches that focus heavily on the product, but don’t tell the rest of the story. Mark Zuckerberg was not the first to build a social media platform, so he had to find investors who believed in him.

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Startup Professionals Musings

JANUARY 13, 2017

A good entrepreneur is not necessarily born a good salesman. In my view, every entrepreneur has to be a great salesman to succeed (among the many other required skills), so you should take a hard look at these points: Dust off your moxie. Don’t hope that a miracle will happen and your products and services will sell themselves.

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Social Media Sales Mentor Customer 56

Startup Professionals Musings

DECEMBER 29, 2017

As an advisor to entrepreneurs, I often have to deal with people who are convinced that they must get me to sign a non-disclosure agreement (NDA) before they begin talks about their new venture. Some entrepreneurs avoid the patent process, since patent details become public once a patent is issued.

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Technical Review Patents Ideas Social Media 61

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. Marty Zwilling Published by Xerox Small Business Solutions on 04/06/2017.

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Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

MARCH 6, 2017

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). Resist the urge to integrate multiple existing products. Now is the time to float your own.

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Ideas Snapchat Social Media Entrepreneur 55

Startup Professionals Musings

NOVEMBER 26, 2017

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Just remember that business is about people, more than products and solutions.

Marketing 69

Marketing Startup Social Media Guide 69

Startup Professionals Musings

JANUARY 22, 2017

It has a huge impact on productivity, as well as morale and loyalty to the company. In this age of interactive social media, your culture image quickly spreads to customers, and determines their loyalty. Trust causes the brain to release oxytocin, which stimulates productivity and raises motivation.

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Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. As well as phone support, customers expect you to accept mobile messaging, and provide quick responses via social media and multiple Internet websites.

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Startup Professionals Musings

JUNE 5, 2017

In my own experience as an investor, I have concluded that success is more about the people than the product. I found this perspective validated in a new book, “ Plan Commit Win: 90 Days to Creating a Fundable Startup ,” by serial entrepreneur and strategic consultant Patrick Henry. More value delivered and success for all.

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Technical Review Startup Mentor Study 60

InfoChachkie

AUGUST 8, 2016

I thought it would be interesting to understand the challenges and concerns of entrepreneurs who began selling online for the first time in 2016, so I sat down with Heidi Muther, COO at Z S upply , LLC. Founded in 2011, Z Supply, LLC has created five women’s fashion brands with a sixth brand and extension into Men’s, launching Spring 2017.

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Startup Professionals Musings

OCTOBER 13, 2017

Traditionally, businesses have yearned for consistency, as a lever tor productivity and cutting costs. Seek direct customer feedback, via social media and personal interactions, rather than old market research. Seek direct customer feedback, via social media and personal interactions, rather than old market research.

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Competition Customer Custom Social Media 60

Startup Professionals Musings

JANUARY 25, 2017

As a startup advisor and investor, I’ve heard and seen hundreds of pitches from entrepreneurs, and the majority of founders are convinced that if you will just give them an hour or more time, you will love their business. Highly saturated domains (more than 10 existing players), such as niche social media sites, are highly risky.

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Startup Education Ideas Customer 58

Startup Professionals Musings

APRIL 17, 2017

It now means shared values and true empowerment, which is the new key to employee productivity and profitability. A healthy culture, with living values, is essential today for growth, adaptability, and innovation Organizing principles must include social impact. Marty Zwilling First published on Inc.com on 04/04/2017.

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Company Companies Artificial Inteligence Technical Review 55

Startup Professionals Musings

JANUARY 21, 2018

According to the 2017 Kauffman Startup Activity Index , the share of new entrepreneurs who started businesses to pursue opportunity rather than from necessity reached 86 percent, more than 12 percentage points higher than in 2009 at the height of the Great Recession. Social media is a boon for entrepreneurs and startups.

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Entrepreneur Startup Social Media Satisfaction 66

Startup Professionals Musings

DECEMBER 20, 2019

According to current Kauffman Indicators of Entrepreneurship , the share of new entrepreneurs who started businesses to pursue opportunity rather than from necessity now exceeds 86%, more than 12 percentage points higher than ten years ago at the height of the last recession. Social media is a boon for entrepreneurs and startups.

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Startup Social Media Satisfaction Entrepreneur 128

Startup Professionals Musings

DECEMBER 7, 2014

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. It has multiple and varied stakeholders, including the pharmaceutical and medical products industries, providers, payors, and patients. Social media and web data. Every day, we create 2.5

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Startup Professionals Musings

MAY 27, 2017

Every new business or product owner wants to attract the broadest possible audience, so they are prone to adding more features, multiple sales channels, and appealing to every demographic. Thus one of my key messages to entrepreneurs, as a business advisor and angel investor, is “focus.” Limit solution scope and features.

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Startup Professionals Musings

JANUARY 11, 2019

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. Select it well – marketers will tell you that you will be selling your name, more than your products. Social media accounts. In reality, patents are only one of at least eight items that should be in your IP portfolio.

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Startup Professionals Musings

APRIL 27, 2013

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. It has multiple and varied stakeholders, including the pharmaceutical and medical products industries, providers, payors, and patients. Social media and web data. Every day, we create 2.5

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Startup Social Media IBM IBM 103

Startup Professionals Musings

JANUARY 4, 2017

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. Select it well – marketers will tell you that you will be selling your name, more than your products. Social media accounts. In reality, patents are only one of at least eight items that should be in your IP portfolio.

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Startup Patents IP Social Media 69

Startup Professionals Musings

MAY 10, 2017

It's a line from an old movie "Field of Dreams" which is still leading to the demise of too many startups, led by entrepreneurs who really started their business to build an exciting new product or service. Use social media in concert with a web site and offline media. “If you build it, they will come.”

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Startup Professionals Musings

APRIL 5, 2017

Thus every entrepreneur and business owner needs to see their market in that context, understanding the global forces that will impact them sooner or later. Today’s hyper connected people through social media, and linked economies through global finance cause even tiny country woes to ripple quickly through businesses around the world.

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Social Media Demand Customer Custom 74