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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

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Shopify Plots Amazon Affiliate Marketing Attack

Tech.Co

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. This, of course, is potentially game-changing news for Shopify users. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing?

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Reflections on 2020: Olivia (Libby) Duane Adams, co-founder, Alteryx

socalTECH

You will be able to get to all of these posts on our 2020 reflections here. Analytics and data in 2020 have become household words. This is one of the benefits of COVID-19 in 2020. The Today, we have Olivia (Libby) Duane Adams, co-founder and chief advocacy officer at Alteryx (www.alteryx.com) who is based in Irvine.

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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

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Just raises $8M in its effort to beat Root at the car insurance game

TechCrunch LA

Los Angeles-based Just says it uses telematics “to reward safe drivers and reduce insurer bias” by looking at factors such as how, when and where customers drive, rather than factors such as ZIP code or marital status as most traditional insurers do. Of course, Just is not the first company to offer personalized auto insurance.

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5 Ways To Focus Your Strategy On Delighting Customers

Startup Professionals Musings

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

In numerous interviews throughout the past two years, Weiss and other executives have emphasized the company’s focus on its direct-to-consumer online shipping model and obsession with iterating the customer experience based on feedback. billion valuation from Lone Pine Capital, Sequoia, Forerunner Ventures and others.

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