Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. It may be time to start your own home delivery service, or subscription offering, or time to acquire a struggling competitor to scale your business.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

MAY 12, 2021

It’s easy to fall back on the generic message that your solution is easier to use, has more function, and comes with great service, but who looks twice at that message? Use social media for marketing, not just feedback. Marty Zwilling First published on Inc.com on 04/27/2021.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

TechCrunch LA

MARCH 27, 2020

Consumers now have their first chance to sample the wares of a short-form streaming service — and it’s not Quibi. Ficto , a streaming service without a paywall offering interactive dramas, film adaptations, comedies, documentaries, talk shows, game shows, and news, is now live on iOS and Android.

Los Angeles 152

Los Angeles Content Angel Outsource Development 152

Startup Professionals Musings

JULY 7, 2021

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Today your reputation online is more important than your price, service, or location. Either one can kill the other.

Social Media 144

Social Media Media Summary Satisfaction 144

Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. Too many businesses I know still see customer service as a burden, rather than an opportunity to gain loyalty and advocacy. Make every customer experience memorable.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

DECEMBER 1, 2021

If you haven’t changed for several years the way you do common processes, like customer satisfaction surveys, lead generation, and marketing, it’s time to look at the new remote apps and social media platforms for more effective and relevant alternatives. Repurpose product and services for emergent needs.

Examples 128

Examples Social Media Summary Satisfaction 128

Startup Professionals Musings

JULY 23, 2021

Pay close attention to social media and online feedback, and never respond defensively. The best approach is to listen and learn from them – and clarify your brand marketing, customer service, business model, or just find the right customers. Marty Zwilling First published on Inc.com on 07/09/2021.

Examples 170

Examples Customer Custom Social Media 170

Startup Professionals Musings

SEPTEMBER 8, 2021

The current pandemic, for example, has been a hit to most businesses, both in terms of servicing customers, as well as protecting employees. The Internet and social media are also a key knowledge source. Marty Zwilling First published on Inc.com on 08/24/2021. Follow a fixed process to evaluate and resolve problems.

Activity 132

Activity Entrepreneur Social Media Satisfaction 132

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Create a team culture for personalized service.

Competition 142

Competition Software Review Social Media Customer 142

Tech.Co

JANUARY 6, 2020

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. How to host a podcast. iHeartRadio.

RSS 103

RSS Startup Media Template 103

Startup Professionals Musings

OCTOBER 29, 2021

Customers and peer groups, including freelancers, are already using popular social media platforms, including Facebook and Twitter, so make them a part of your team culture. Marty Zwilling First published on Inc.com on 10/13/2021. Measure results in terms of customer satisfaction. Make it part of your strategic plan today.

Satisfaction 108

Satisfaction Outsource Study Platform 108

Startup Professionals Musings

AUGUST 25, 2021

Entrepreneurs must enjoy the hard work of solving problems, and quickly get past the idea stage, with focus on a specific product or service, including timeframes and financials. Marketing is necessary via social media, traditional media, and personal visibility, to attract customers, loyalty, and a competitive brand image.

Entrepreneur 158

Entrepreneur Satisfaction Ideas Social Media 158