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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119
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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133
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7 Keys To Keeping Your Business Agile And Competitive

Startup Professionals Musings

If you aren’t yet adapting to the market and your customers, you are falling behind. In other words, change in your business has to become the accepted norm, just like it is in your market. Be proactive rather than reactive to market change. Marty Zwilling First published on Inc.com on 2/18/2022.

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5 Unfair Advantages To Help You Succeed In Business

Startup Professionals Musings

One of the things I’ve learned over my years as a business mentor and investor is that life isn’t fair when it comes to succeeding in business. These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. Use friends and mentors with extensive experience to gauge both.

Help 130
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5 Business Growth Drivers Facilitated By A Co-Founder

Startup Professionals Musings

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. If tracking the market and reality checking are not your thing, you may need a partner who can fill that gap.

Mentor 133
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8 Keys For Transforming An Innovation Into A Business

Startup Professionals Musings

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Marty Zwilling First published on Inc.com on 9/16/2022.

Ideas 145
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10 Tips On Self-Promotion To Solidify Your Leadership

Startup Professionals Musings

During my many years of mentoring professionals and entrepreneurs in business, I more often see people focusing on how to get their ideas heard , than how to promote themselves. Take full advantage of every mentoring and coaching opportunity, and network with peers both inside and outside the company.

Tips 121