socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Custom Insurance Programs for Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

OCTOBER 25, 2010

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. Tags: local.com local paid search advertising. READ MORE>>.

Acquisition 150

Acquisition Paid Search Advertising Web 150

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Custom Insurance Programs for Technology Companies. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned. READ MORE>>.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

JUNE 12, 2013

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

APRIL 24, 2014

Power , the unit of McGraw Hill Financial which measures consumer opinions of automotive manufacturers, said Wednesday that it has acquired digital advertising company Korrelate. Financial terms of the acquisition were not disclosed. READ MORE>>.

Westlake Village 138

Westlake Village Advertising Sales Acquisition 138

socalTECH

DECEMBER 7, 2016

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Financial details of the acquisition were not announced. READ MORE>>.

Mobile 100

Mobile Santa Monica Advertising Acquisition 100

socalTECH

JULY 9, 2019

Hedges served in that position until its recent acquisition by Ellie Mae. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Custom Insurance Programs for Technology Companies. Sponsoring socalTECH's Executive Moves section. Advertisers. Tags: sponsor advertising. Thanks in particular to: Sponsors.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

FEBRUARY 5, 2021

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.

Electronic Arts 100

Electronic Arts Hulu Advertising .Net 100

socalTECH

MARCH 28, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing. Reid reports to Jason Fairchild, OpenX's Chief Revenue Officer. READ MORE>>.

OpenX 180

OpenX Marketing Advertising Los Angeles 180

socalTECH

APRIL 16, 2010

Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis. Tags: marketing media social advertising break apogee. Break said it soft-launched the division in January. READ MORE>>.

Social Media 230

Social Media Media Marketing Advertising 230

socalTECH

DECEMBER 11, 2009

Custom Insurance Programs for Technology Companies. Sponsoring socalTECH's Executive Moves section. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Technology.

Southern California 133

Southern California IP Orange County Glendale 133

socalTECH

DECEMBER 10, 2013

Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software. Science said that Monahan will head up social customer acquisition for its portfolio firms. Monahan also co-founded The Comotion Group (acquired by Sharethrough) and was also an advisor to Wildfire (acquired by Google).

Marketing 178

Marketing Incubator Social Media Google 178

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

NOVEMBER 17, 2009

Custom Insurance Programs for Technology Companies. Sponsoring socalTECH's Executive Moves section. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Technology.

Orange County 113

Orange County Southern California IP Glendale 113

socalTECH

FEBRUARY 16, 2011

The company also said it has appointed Michael Sawtell as Senior Vice President and General Manager of its Sales and Advertiser Services businesses as part of the acquisition. Local.com said Rovion's customers included CBS Radio, Cisco, and LendingTree, among others. READ MORE>>.

Advertising 124

Advertising Acquisition Tool Sales 124

socalTECH

MAY 30, 2012

According to the company, the three will offer up businesses with "comprehensive consumer acquisition strategies" for acquiring new customers. The deal will link xAd's local advertising network for mobile sites, which will drive usage of Punchcard's loyalty applications.

Networking 154

Networking Marketing Idealab Pasadena 154

socalTECH

MARCH 3, 2010

Beverly Hills-based Hydra , which operates an online, cost-per-acquisition (CPA) advertising network, said today that it has officially debuted its new campaign tracking software for its advertisers. will offer its advertisers increased compliance and fraud protection, better analytics, and a more powerful user interface.

Beverly Hills 150

Beverly Hills Software Advertising Networking 150

socalTECH

MARCH 11, 2019

Chris Loughlin is CEO of the company, which develops web, text, mobihle, and voice applications to automate refill requests and reminders, and also helps with marketing, including social media, online advertising, electronic newsletters, and more that pharmacies can send to their customers. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

socalTECH

MARCH 1, 2012

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. It provides consumer rewards, and on the merchant side, it allows them to identify local customers and reacquire them by pushing them offers and incentives to come back. What is Punchcard?

Southern California 245

Southern California Idealab Startup Customer 245

socalTECH

FEBRUARY 9, 2010

Custom Insurance Programs for Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. We Create Demand for California's Technology Companies. The City of Glendale (www.thinkglendale.com). Need office or Tech Space? Think Glendale. Technology.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

socalTECH

OCTOBER 31, 2012

For ThinkNear , it looks like the whole process paid off in less than two years, after the Los Angeles company went from the TechStars accelerator just last June, to a healthy acquisition by TeleNav earlier this month for $22.5M. Congrats on the acquisition! How did the acquisition come about? Everything got easier.

Startup 225

Startup Acquisition Doc Ideas 225

socalTECH

NOVEMBER 11, 2010

Dex One said it will continue to manage the Business.com site and support existing customers through an extended transition period. At the time of the acquisition by R.H. Tags: business business.com shutdown employment jobs donnelley local search marketing yellow pages advertisement. Donnelly, the firm had employed 100.

Santa Monica 236

Santa Monica Southern California Advertising Content 236

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. The two firms said the joint venture would streamline media buying for customers.

Screening 100

Screening Santa Monica Advertising News 100

socalTECH

DECEMBER 6, 2011

Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. Panache offers up a variety of video ad formats to marketers and advertisers, and counts Fox News, CBS, and MTV Networks as customers. The firm was founded in 2006.

Media 140

Media Advertising News Los Angeles 140

socalTECH

FEBRUARY 1, 2017

Los Angeles-based digital advertising technology developer Centerfield announced late Tuesday that it has raised $156M in financing, and acquired performance marketing company Qology Direct. The company says its customers include ADT, AT&T, COX, DIRECTV, Charter Spectrum, Verizon FIOS, Sprint, and many others. READ MORE>>.

Advertising 100

Advertising Los Angeles Invest Marketing 100

socalTECH

FEBRUARY 15, 2019

Now we're in over 100 cities and have over 10,000 clients, 10,000 tutors, and a platform which is working very efficiently, and gives the customer what they want. In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. That's a great question.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

socalTECH

DECEMBER 26, 2012

12 major acquisitions this year putting it over 100 since 05. I'd say the biggest lesson I learned is that entrepreneurs need to have more contact with their customers and consumers upfront to build a better assessment of needs and priorities. You have to listen to your consumers and customers. 7 years, 100 companies.

Southern California 168

Southern California High Tech SaaS Social Media 168

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP?

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP.com?

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. To build out our technology and ad serving platform, we made the investment and acquisition around a video ad server, with a strategic investment in Redlever for branded entertainment, and the acquisition of Joost's assets. Why the expansion here?

Santa Monica 149

Santa Monica Content Platform Networking 149

socalTECH

APRIL 30, 2018

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. That took quite a bit of investment in organic growth and acquisitions.

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. You mentioned that you've been growing the company recently, and made a recent acquisition? We also just made an acquisition of Jovian over the summer. READ MORE>>.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. From a customer standpoint, though, it's pretty clear. So, from the customer side, it was much easier. We'll also be doing significant enhancements to our customer portal.

Startup 174

Startup Metrics Customer Custom 174

socalTECH

JANUARY 11, 2019

In the product world, you build a product, craft a marketing strategy, and acquire a user or customer. That was my first time in buying and selling of digital advertising. I saw a disconnect with how advertisers buy and media sells, so I started my first startup, a media marketplace, seven years ago, and moved to New York.

Startup 113

Startup Advertising Marketing Platform 113