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Centerfield Launches New Product For Customer Acquisition

socalTECH

Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. Pricing on the new product was not announced. READ MORE>>.

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TubeMogul Prices IPO

socalTECH

TubeMogul , which develops software to help advertisers with their online video buying, priced its IPO last night, offering up 6,250,000 shares of its common stock at $7.00 TubeMogul--which is based in Emeryville, but has a operations in Los Angeles--is backed by Trinity Ventures, Foundation Capital, and Northgate Capital. READ MORE>>.

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Beyond Meat Sets IPO Pricing Range

socalTECH

Los Angeles-based Beyond Meat , which develops plant-based meat products, which look and taste like real meat, has set its IPO pricing range, as its preps to go public. According to Beyond Meat, it expects an initial offering price of between $19.00 and $21.00 The company has applied to list on the Nasdaq Global Market as BYND.

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Green Dot Sets Pricing Range

socalTECH

Monrovia-based Green Dot , the provider of prepaid debit cards, has set pricing on its IPO, saying in a filing Friday that it estimates and initial public offering price of between $32.00 Green Dot filed for an IPO in February, and is backed by Sequoia Capital, TTP Fund, and the Tech Coast Angeles. and $35.00 READ MORE>>.

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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. They now have a cool new way to get intros to these angels: StartupList.

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RealD Prices IPO

socalTECH

Los Angeles-based 3D movie technology provider RealD said late Thursday evening that it has priced its IPO, offering 12.5M The IPO priced above the firm's initial estimated IPO pricing of between $13.00 Tags: reald merger acquisition content movie hollywood. shares of its common stock at $16.00 and $15.00

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GoDaddy Prices IPO, Debuts On NYSE Today

socalTECH

GoDaddy , the provider of Internet domain name and related hosting services--and which has a significant LA presence due to its ownership of LA''s Media Temple --priced its IPO late Tuesday evening at $20.00 The price is above its initial estimated pricing range of $17.00 godaddy merger acquisition mediatemple russ reeder'