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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.

Product 424
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms.

Commerce 211
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Magento Commerce Acquired By Adobe For $1.68 Billion

socalTECH

Culver City-based Magento Commerce , which develops e-commerce software, has been acquired by San Jose-based Adobe , in a deal worth $1.68 According to the two, the Magneto Commerce Cloud will be integrated into Adobe's Experience Cloud platform. billion, the two said on Monday.

Commerce 100
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Amazon’s Selz Acquisition is Encouraging News for Small Businesses

Tech.Co

Not only has he become the richest man in the world again, leapfrogging a certain Mr Musk, but it has also been revealed that Amazon has quietly acquired ecommerce platform Selz. Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition.

News 137
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Hollar No More, As Five Below Rebrands Site

socalTECH

Los Angeles-based, low-cost e-commerce products site Hollar is no more, and will be swallowed up by new owner Five Below , six months after the acquisition of Hollar by Five Below. Financial details of that deal were not disclosed by either of the companies. It's unclear how much of Hollar's operations remain in Los Angeles.

Sites 203
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Demand Media Buys E-Commerce Marketplace Society6 For $94M

socalTECH

Santa Monica-based Demand Media has acquired Society6 , an online e-commerce marketplace centered around artists, the company announced Monday afternoon, as part of an effort to expand its content and media platform. artist acquisition merger marketplace ecommerce society6 media demand' READ MORE>>.

Demand 171
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After pulling in around $80 million last year in revenue, LA’s StackCommerce is acquired by TPG’s Integrated Media Company

TechCrunch LA

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. Through its platform publishers can make between 15% to 20% of gross compared with 5% on an affiliate marketing site.

Media 134