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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

In today’s highly competitive ad environment, both content and data are kings. DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up. If the entrepreneur has trouble answering this, it’s not going to work. The key takeaway?

Commerce 211
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5 Entrepreneur Exasperations To Moderate Your Passion

Startup Professionals Musings

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. The road to business success is filled with challenges and frustrations that most aspiring entrepreneurs never even imagined.

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Amazon’s Selz Acquisition is Encouraging News for Small Businesses

Tech.Co

Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. Plus, there is plenty of content from young entrepreneurs showcasing their small and more sustainable businesses. Test Score. . App required. ?. App required.

News 136
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7 Ways Entrepreneurs With Great Ideas Must Follow Up

Startup Professionals Musings

In my experience with entrepreneurs, there seems to a wealth of self-proclaimed “idea people” who aspire to start businesses, but only a few who are willing and able to dig in and get the job done. Only rare great entrepreneurs, like Bill Gates and Elon Musk, have proven to be both. Customer acquisition, retention, and support.

Ideas 122
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StoryBots Acquired By Netflix

socalTECH

StoryBots , the kids' mobile app and content developer created by long time Southern California entrepreneurs Gregg and Evan Spiridellis, has been acquired by Netflix , Netflix announced on Thursday. Financial details of the acquisition were not announced. READ MORE>>.

Netflix 133
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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

is integrated with the content while being specifically denoted as an ad. So the ad appears wherever content is consumed. Actually, the latter could be a reasonable strategy for super technical entrepreneurs who can sustain themselves without big financing needs (see: Atebits, owner of Tweetie).

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HAAWK Finds $2.5M For Rights Management Startup

socalTECH

Los Angeles-based HAAWK , a new startup focused on rights management, copyright enforcement, and content monetization, has raised $2.5M The startup, led by serial entrepreneur Ryan Born, said it also acquired a range of assets from Dart Music. Financial details of the Dart Music acquisition was not announced.

Startup 177