Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce
TechCrunch LA
SEPTEMBER 7, 2021
In today’s highly competitive ad environment, both content and data are kings. DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up. If the entrepreneur has trouble answering this, it’s not going to work. The key takeaway?
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