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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Kajabi Collects Massive $550M Round

socalTECH

Irvine-based e-commerce software developer Kajabi said this morning that it has raised a massive, $550M funding round, which values the company at over $2 billion. Kajabi says it is profitable, and will use the funding to scale its team and build out its products, expand internationally, and explore strategic mergers and acquisitions.

Commerce 113
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How TVC Aims At Acquisitions, Not IPOs, with Jeb Spencer

socalTECH

We thought it might be interesting to talk with one of the fund's managing directors, Jeb Spencer about the fund's success in technology investments, plus how it managed to raise another fund in this kind of environment, plus its unique goal of getting companies to an acquisition--and not an IPO.

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Google partners with Sony Pictures Imageworks to launch an open source VFX render manager

TechCrunch LA

Google, of course, is interested in bringing these workloads to its cloud and it has made a concerted effort to bring the Hollywood studios to its Cloud Platform. That includes the launch of its Los Angeles cloud region last year, as well as its acquisition of the Zync cloud renderer back in 2014.

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Lynda.com Buys European Video Training Firm

socalTECH

According to the company, video2brain provides German-, French-, Spanish- and English-language courses covering many of the same categories as lynda.com. The acquisition comes less than a month after a huge, $103M funding round for lynda.com, the first institutional capital into the company.

Training 140
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Teradata Acquires San Diego’s StackIQ to Strengthen Cloud Business

Xconomy

Dayton, OH-based Teradata (NYSE: TDC ), which has roughly 1,000 employees at its Teradata Labs engineering unit in San Diego, says today it has acquired StackIQ, a six-year-old startup near San Diego that specializes in software used to automate datacenters in the cloud. Financial terms of the deal were not disclosed.

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OpenX Buys LiftDNA

socalTECH

Pasadena-based OpenX Technologies , the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA , a provider of yield optimization software for online publishers. Financial terms of the acquisition were not disclosed. READ MORE>>.

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