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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Of course, you need work with partners and channel to quantity their costs and contributions and normalize total results. Are you making the proper investment, and is it paying off?

Customer 100
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Your board should protect you!

Berkonomics

They can elect directors for their class of stock, approve mergers and acquisitions; approve increases or changes to the capital structure of the company and other more minor actions. Of course they should not. Shareholders such as investors are granted few rights by law.

Class 282
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Kajabi Collects Massive $550M Round

socalTECH

Kajabi says it is profitable, and will use the funding to scale its team and build out its products, expand internationally, and explore strategic mergers and acquisitions. Scott Wagner of Tidemark will join the company's board with the funding; Wagner is the former CEO of GoDaddy. Kajabi's CEO and co-founder is Kenny Rueter.

Commerce 113
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How TVC Aims At Acquisitions, Not IPOs, with Jeb Spencer

socalTECH

We thought it might be interesting to talk with one of the fund's managing directors, Jeb Spencer about the fund's success in technology investments, plus how it managed to raise another fund in this kind of environment, plus its unique goal of getting companies to an acquisition--and not an IPO.

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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff.

Pricing 150
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7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

Of course, that means a mindset willing to give up much more equity, and taking on a whole new level of risk. Of course, customer relationships, and penetration into new market segments are also critical elements. Utilize mergers and acquisitions to accelerate growth. Increase communication, both internally and externally.

Startup 151
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Demand Media Expands Into Online Learning, Buys Creativebug

socalTECH

Financial details of the acquisition were not disclosed. Creativebug offers up its online courses via either subscription ($16.99 and up per course). Creativebug operates an online site which provides arts and crafts workshops, teaching people how to sew, knit, make jewelry, and more. The firm was based in San Francisco.

Demand 185