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Should you battle the dragon? Or just avoid the encounter?

Berkonomics

So, when do we know which course to take? Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Refuse to engage?

Resource 156
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How good a leader are you?

Berkonomics

For larger or later stage companies, it could be to increase market share through acquisitions with the attendant elimination of competition or increase in a company’s reach. Have you stated a goal for others to follow?

Resource 156
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6 Key Drivers To a Long-Term Competitive Advantage

Startup Professionals Musings

One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” Yet many entrepreneurs, maybe in their passion for their new product, gloss over this one, or even announce that they have no competition. Strong focus and differentiation.

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Investors Look for These Six Competitive Elements

Startup Professionals Musings

One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” Yet many entrepreneurs, maybe in their passion for their new product, gloss over this one, or even announce that they have no competition. Strong focus and differentiation.

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7 Keys To Strategic Partnerships That Profit Everyone

Startup Professionals Musings

The information exchange from day-to-day interactions of engineers and marketers will drive you enhance your own processes to be more competitive. Let market response dictate a later split, merger, or acquisition. Longer term, when ready, it may be time for merger or acquisition. Expand core competency and solidify strengths.

Startup 105
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Have you heard? Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. And yet, users rave about the service, and spend long durations of time on the site. Revenue experiments (and failures).

Metrics 296
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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146