Remove Acquisition Remove Competition Remove Course Remove Sales
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Should you battle the dragon? Or just avoid the encounter?

Berkonomics

So, when do we know which course to take? Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands.

Resource 156
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Why Entrepreneurs Should Be Respected More Than Loved

Both Sides of the Table

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. You course correct. If you hire truly talented people you end up definitionally with a lot of competitive peers who will inevitably jockey for resources and control. You set direction.

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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146
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7 Key Strategies To Ensure Long-Term Customer Growth

Startup Professionals Musings

Of course, it’s smart not to stray too far from your core competency for credibility and risk reduction. Expand into key new sales and delivery channels. Today the Internet is the best example of a new sales and delivery channel that has transformed many businesses, and killed others. Standing still is actually falling behind.

Customer 143
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What’s the minimum information to give your investors?

Berkonomics

And most of us investors are frustrated by the lack of regular communication – unless of course – the company needs more money. Shareholders may vote on other issues during the year by written consent, including acquisitions, stock issuance, changes to the articles of incorporation and bylaws, and more. But don’t worry.

Class 120
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How to battle the dragon AND avoid the encounter.

Berkonomics

So when do we know which course to take? Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands.

Resource 120
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4 Customer Decisive Moments That Your Startup Can Win

Startup Professionals Musings

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124