article thumbnail

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Custom 100
article thumbnail

Your board should protect you!

Berkonomics

They can elect directors for their class of stock, approve mergers and acquisitions; approve increases or changes to the capital structure of the company and other more minor actions. Of course they should not. Shareholders such as investors are granted few rights by law.

Class 282
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

Of course, that means a mindset willing to give up much more equity, and taking on a whole new level of risk. Switch your focus from product development to sales. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management.

Startup 151
article thumbnail

7 Specifics Show How Startups Are All About Execution

Startup Professionals Musings

Managing marketing metrics and the sales pipeline. Follow-up is required for every sales lead, a pipeline built, and a sales process documented, with training for new reps. Customer acquisition, retention, and support. Customer acquisition, retention, and support. Maintaining professional relationships.

Startup 155
article thumbnail

How TVC Aims At Acquisitions, Not IPOs, with Jeb Spencer

socalTECH

We thought it might be interesting to talk with one of the fund's managing directors, Jeb Spencer about the fund's success in technology investments, plus how it managed to raise another fund in this kind of environment, plus its unique goal of getting companies to an acquisition--and not an IPO.

article thumbnail

Should you battle the dragon? Or just avoid the encounter?

Berkonomics

So, when do we know which course to take? Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands.

Resource 156
article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. Customer acquisition cost. Gross margin positive !=

Metrics 150