SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. How Unique Is A Unique Visitor? -

Pricing 150

Pricing Acquisition Customer Custom 150

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 106

Metrics Startup Sales Statistics 106

Startup Professionals Musings

AUGUST 21, 2021

Of course, that means a mindset willing to give up much more equity, and taking on a whole new level of risk. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Utilize mergers and acquisitions to accelerate growth.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 135

Social Media Framework Media Metrics 135

Both Sides of the Table

SEPTEMBER 15, 2022

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market). discipline & focus.

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

Startup Professionals Musings

OCTOBER 18, 2023

At minimum, you need to get an exit advisor to keep you on course. New startup founders keep all the operating metrics they need in their head. The best sale or acquisition is a gradual one, where the acquirer gets to know you through formal and informal relationships. Set your startup health gauges and use them.

Startup 99

Startup Entrepreneur Metrics Acquisition 99

Startup Professionals Musings

JANUARY 9, 2021

At minimum, you need to get an exit advisor to keep you on course. New startup founders keep all the operating metrics they need in their head. The best sale or acquisition is a gradual one, where the acquirer gets to know you through formal and informal relationships. Set your startup health gauges and use them.

Startup 173

Startup Entrepreneur Metrics Acquisition 173

Startup Professionals Musings

OCTOBER 13, 2021

Of course, it takes both short and long-term focus to survive, but I see too many businesses fall into some common product maladies, which ultimately keep them from becoming a unicorn, or achieving the level of disruptive change they initially envisioned. Hypermetricemia – metrics for everything.

Metrics 133

Metrics Product Yahoo Examples 133

Startup Professionals Musings

AUGUST 1, 2021

Of course, experiences and failures are the best teachers, but I find that learning from other people’s experiences is a much faster and less painful approach. You never have the time and resources for International expansion, acquisitions, venture capital investors, or going public. Conventional strategies don’t seem to work for you.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 96

Social Media Media Marketing Metrics 96

Berkonomics

MARCH 31, 2016

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. There are many roads to Rio, so they say. But there is one overwhelming method of appraising the effectiveness of a business leader.

Resource 120

Resource Satisfaction Metrics Course 120

Both Sides of the Table

JANUARY 25, 2015

And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth. His point is that you should figure out the metrics that TRULY matter in your business and hold yourself accountable to these. Not vanity metrics. ” I wish I had written this myself since it’s a saying I often espouse.

Product 150

Product Startup Metrics Technical Review 150

Startup Professionals Musings

AUGUST 13, 2022

Of course, there are always exceptions, but how much added risk do you need for your startup? But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state. You need to move to right location and get connected before you ask for help.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

MAY 10, 2019

Of course, nothing is totally free, and I have heard the horror stories of relatively small companies finding thirty or more employees spending most of their time scanning and using social media for promotions, or engaging high-priced consultants who never seem to be able to show any real return for all of their efforts.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

SEPTEMBER 30, 2015

At minimum, you need to get an exit advisor to keep you on course. New startup founders keep all the operating metrics they need in their head. The best sale or acquisition is a gradual one, where the acquirer gets to know you through formal and informal relationships. Set your startup health gauges and use them.

Startup 98

Startup Entrepreneur Metrics Acquisition 98

Startup Professionals Musings

NOVEMBER 9, 2019

Of course, there are always exceptions, but how much added risk do you need for your startup? But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state. You need to move to right location and get connected before you ask for help.

Startup 97

Startup Technical Review Oracle Software Review 97

SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. How will the other user interface possibly help us with acquisition, retention and referral?

Web 150

Web Sites Email HTML 150

Startup Professionals Musings

JUNE 3, 2015

Of course, experiences and failures are the best teachers, but I find that learning from other people’s experiences is a much faster and less painful approach. You never have the time and resources for International expansion, acquisitions, venture capital investors, or going public. Conventional strategies don’t seem to work for you.

Entrepreneur 111

Entrepreneur Search Engine Optimization Satisfaction Social Media 111

Startup Professionals Musings

AUGUST 7, 2015

Of course, these should never be in a customer pitch, but investors expect an overall strategy with specific budgets, milestones and metrics. Startup investments are extremely risky, primarily because the stock has no value until a future liquidity event, such as an acquisition or public offering.

Product 103

Product Slides Customer Custom 103

socalTECH

JANUARY 14, 2011

By linking the activities to P&L--not click rates, or cost per sale, or cost per lead, or brand awareness, which are all soft metrics--we are able to give our customers ammunition to take to their board or to finance, and prove the true effectiveness of their marketing and the true effectiveness of the agencies involved. READ MORE>>.

Social Media 235

Social Media Demand Activity Marketing 235

InfoChachkie

JANUARY 16, 2018

Greathouse: I know it’s difficult to estimate, but how much further along do you think you would be from a customer acquisition and revenue generating standpoint if you had taken in a few million in investment dollars? Semick: We’re a very metrics driven company, and we have been from the beginning. Of course there are risks.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Tech Zulu Event

AUGUST 31, 2015

Of course you want to show large numbers. Or are you seriously underestimating key metrics like customer acquisition costs (an extremely common mistake)? And of course, make sure that they support the rest of your business plan. Financial Projections: The Red Flags. Your numbers don’t add up. Do they meander all over?

Seed Funding 40

Seed Funding Course Metrics Invest 40

Startup Professionals Musings

MAY 16, 2015

Of course, there are always exceptions, but how much added risk do you need for your startup? But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state. You need to move to right location and get connected before you ask for help.

Startup 109

Startup Technical Review Oracle Software Review 109

SoCal CTO

FEBRUARY 20, 2007

Of course, thats probably even more true in Silicon Valley. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

socalTECH

FEBRUARY 18, 2014

That is, once you invest in a company, you''re a shareholder, and you help that company for the course of its life. When a company either has revenues, if that''s the primary metric, or if it''s a consumer application, high user acquisition and engagement, we know there is some degree of product-market-fit.

Incubator 187

Incubator Southern California Startup Ideas 187

InfoChachkie

SEPTEMBER 15, 2011

If your culture rewards those who seek the truth, your team will be prone to objectively identifying tactical course corrections. But we do it anyway, because we believe that the short-term metrics probably aren’t indicative of the long term.”. Obsess About Customers, Not Colleagues Or Competitors. “We

Tips 279

Tips Startup Framework Customer 279

Startup Professionals Musings

JUNE 4, 2016

Of course, experiences and failures are the best teachers, but I find that learning from other people’s experiences is a much faster and less painful approach. You never have the time and resources for International expansion, acquisitions, venture capital investors, or going public. Conventional strategies don’t seem to work for you.

Search Engine Optimization 55

Search Engine Optimization Satisfaction Entrepreneur Social Media 55

Startup Professionals Musings

DECEMBER 2, 2017

Of course, there are always exceptions, but how much added risk do you need for your startup? But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state. You need to move to right location and get connected before you ask for help.

Sites 59

Sites Startup Technical Review Oracle 59

Startup Professionals Musings

DECEMBER 7, 2013

Of course, there are always exceptions, but how much added risk do you need for your startup? But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state. You need to move to right location and get connected before you ask for help.

Startup 102

Startup Technical Review Oracle Entrepreneur 102

socalTECH

SEPTEMBER 27, 2013

How about mergers and acquisitions? For a similar company, with the same metrics and stage, valuations had been tiny. I think, of course, that we''re miles behind the valley, and probably behind event New York, but there''s no question this will be a highly vibrant ecosystem, and already is. We don''t worry about that anymore.

Southern California 124

Southern California SoCal Commerce Invest 124

Both Sides of the Table

MARCH 25, 2016

If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated. The metrics were good but we wondered how much better they would be when we expanded our product. If you’re not successful then who cares. Competition.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” of course there are MUCH more sophisticated financial tools than either of these, but PEG is a short-hand many people use]. Investors value growth.

Startup 418

Startup Venture Capital Sales Technical Review 418

InfoChachkie

APRIL 7, 2010

Establishing mutually agreed upon and readily measurable metrics up-front are essential to creating viable sharing relationships. He is a member of the University of California at Santa Barbara’s Faculty where he teaches several entrepreneurial courses. _. — John is a CPA and holds an M.B.A. from the Wharton School.

Resource 154

Resource Paramount Press Metrics 154

socalTECH

OCTOBER 15, 2015

You're also seeing of course, the PC makers, people like Alienware, Dell, and Nvidia, supporting these. Medium and long term, I am excited to see how this involves into a true sport, bigger on every scale and metric than the NBA or NFL. You can see that with Intel and AMD. AMD is one of our launch sponsors. READ MORE>>.

Riot Games 100

Riot Games Southern California Invest Mobile 100