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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Are you making the proper investment, and is it paying off? I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. that’s where the customers are. But if you ask anyone in the ecosystem of customer acquisition?—?founders, Why Did I Invest in Trust? no surprise?—?that’s

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. Matt’s commitment to re-investing in tech startups is reminiscent to this great Fred Wilson post of “recycling capital. &#. Backstopping is when banks feel they are protected by VC’s investing in the company.

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Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace

TechCrunch LA

She worked on Wall Street as an investment banker for a few years in New York before returning to Houston with a job in energy. Upgrade’s e-commerce marketplace has two sides: one that enables consumers to choose a vetted stylist and have their wig colored or customized based on their desired look. The company, which raised $1.7

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7 Keys To Sustainably Enriching Your Customers’ Lives

Startup Professionals Musings

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

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7 Key Strategies To Ensure Long-Term Customer Growth

Startup Professionals Musings

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Remember when you were a startup?

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Should An Entrepreneur Seek Out An Investment Bank?

Startup Professionals Musings

The name “investment bank” somehow always sounded like a place where I could deposit my investments, and maybe even earn a little interest. Then I learned that these banks really negotiate investments and collect fees on the transactions, sort of like commercial banks do with loans to businesses. Very confusing.

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