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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile 249
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Papaya raises $50M to give you a way to pay bills via its mobile app

TechCrunch LA

The company’s mobile application lets users take a photo of any bill and then its artificial intelligence-powered “bill-understanding technology” makes sure it gets paid (after a user has provided payment details, of course). has been an anomaly, with only 3% of bills being paid by a mobile device. In this respect, the U.S.

Mobile 208
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With its Greenlots acquisition, Shell is moving from gas stations to charging stations

TechCrunch LA

Shell, which is making the acquisition through its Shell New Energies US subsidiary, snatched the company from Energy Impact Partners, a cleantech-focused investment firm. “As highways and byways, the future of mobility needs to be electric if there’s any hope of slowing (and ideally halting and reversing) climate change globally.

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Qualcomm Buys EmpoweredU For Mobile Learning Technology

socalTECH

San Diego-based Qualcomm is expanding its efforts in the education sector today, saying that it has acquired EmpoweredU , a developer of mobile learning technology for the K-20 market. Qualcomm said the move would help it accelerate mobile innovation and help provide 24/7 access in education with its mobile tools. READ MORE>>.

Mobile 178
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The Mobile Majority Buys Qualcomm Spinoff Gimbal

socalTECH

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Financial details of the acquisition were not announced. READ MORE>>.

Mobile 100
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AtlasJobs Wins Healthcare Operator

socalTECH

Los Angeles-based AtlasJobs, a developer of a white-label web and mobile app for talent acquisition, said it has signed up healthcare operator PAM Health as a customer. Financial details of the win were not announced. AtlasJobs is led by Dr.

Web 113
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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. We also have an office now in Houston as well as a result of the acquisition.