Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Great startups manage to continually improve the relationship through outstanding follow-on support and service.

Customer 124

Customer Custom Startup Course 124

SoCal CTO

NOVEMBER 17, 2009

I’ve recently had a chance to reconnect with Eric David Greenspan ( LinkedIn , Twitter ) He’s the CEO of Make It Work a high quality, personal, high touch technology service provider for homes and small businesses. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Love the minis!

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Tech.Co

FEBRUARY 8, 2019

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. It’s the biggest podcast industry acquisition ever, and Spotify isn’t done. Spotify Acquires Gimlet Media and Anchor.

Acquisition 124

Acquisition Media News Platform 124

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

socalTECH

FEBRUARY 13, 2017

Financial terms of the acquisition were not disclosed. ProSites says it offers up custom website design, search engine marketing, social media management, and pay-per-click services to over 14,000 dental, medical, and professional practices; the firm is led by Dr. Curt Hamann, and will remain headquartered in Temecula.

Social Media 138

Social Media Acquisition Design Media 138

Startup Professionals Musings

OCTOBER 30, 2020

Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Collaborate with customers to tune your solution.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

socalTECH

AUGUST 30, 2012

Earlier this week, Los Angeles-based Wittlebee (www.wittlebee.com) announced the acquisition of its own, clothing company--Cottonseed Clothing Company--as it continues to build out its subscription, children's clothing service. Every box is custom, and you can update that as much as you want as your kid grows.

Acquisition 167

Acquisition Help Social Media Startup 167

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges served in that position until its recent acquisition by Ellie Mae.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

DECEMBER 16, 2010

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said today that it has launched a new product called ReachCast. The firm said the product is a result of its acquisition of SMB:Live back in February. Pricing on the new offering was not disclosed. READ MORE>>.

ReachLocal 222

ReachLocal Woodland Hills Social Media Media 222

Startup Professionals Musings

DECEMBER 17, 2022

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

MARCH 25, 2023

Should they focus on increasing revenues and profitability, or entice more and more users with “free” services, to increase their valuation. The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. High customer loyalty and high team passion.

Organization 94

Organization Invest Customer Custom 94

Startup Professionals Musings

FEBRUARY 11, 2023

Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. This is the confirmation that your product or service fills a real need in the marketplace. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Increasing customer focus and loyalty.

Startup 118

Startup Satisfaction Customer Custom 118

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” Great startups manage to continually improve the relationship through outstanding follow-on support and service.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

AUGUST 30, 2015

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Great startups manage to continually improve the relationship through outstanding follow-on support and service.

Customer 101

Customer Custom Startup Course 101

Startup Professionals Musings

JUNE 21, 2020

Should they focus on increasing revenues and profitability, or entice more and more users with “free” services, to increase their valuation. The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. High customer loyalty and high team passion.

Organization 173

Organization Invest Customer Custom 173

Startup Professionals Musings

FEBRUARY 12, 2018

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Great startups manage to continually improve the relationship through outstanding follow-on support and service.

Customer 52

Customer Custom Startup Course 52

Startup Professionals Musings

MAY 16, 2020

Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. This is the confirmation that your product or service fills a real need in the marketplace. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Increasing customer focus and loyalty.

Satisfaction 174

Satisfaction Customer Custom Outsource 174

socalTECH

AUGUST 9, 2018

Santa Monica-based business outsourcing service provider TaskUs , founded by Bryce Maddock and Jaspar Weir, said this morning that it has raised $250M in an investment round. The investment came from private equity investor Blackstone Group. According to TaskUs, the funding round values the company at $500M. READ MORE>>.

Outsource 100

Outsource Santa Monica Social Media Commerce 100

Startup Professionals Musings

MARCH 20, 2020

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly.

Pricing 123

Pricing Cloud Computing Customer Custom 123

socalTECH

MARCH 11, 2019

Digital Pharmacist says it provides its services to over 7,500 pharmacists. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media. Outsourcing services that could be done in-house.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

MARCH 12, 2022

The same goes for business deals that fail during acquisitions or when it is time for you to retire. With today’s worldwide Internet and social media, your brand impact is not set by what you say, but by numbers of followers, influencers, and satisfied customers.

Technical Review 147

Technical Review Social Media Entrepreneur Startup 147

Startup Professionals Musings

DECEMBER 31, 2018

Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. For example, Facebook added WhatsApp as a cross-platform messaging and Voice over IP (VoIP) service to enhance the self-sustaining growth their social media platform before any downturn.

Examples 99

Examples IP Acquisition Social Media 99

Both Sides of the Table

FEBRUARY 28, 2018

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. Ariel understood her customer?—?the This is an age-old marketplace tension where leverage often determines the value captured.

Product 296

Product Course Customer Custom 296

Startup Professionals Musings

NOVEMBER 1, 2015

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly.

Startup 116

Startup Pricing Cloud Computing Customer 116

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Explore partners and M&A to solidify your strategy.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Tech Zulu Event

APRIL 24, 2013

Awesome, now you know it works, so you need a lot more customers to become an actual business. Thus, you need to enable new ways to create a scalable customer acquisition process. A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu.

Hulu 111

Hulu Startup Social Media Organization 111

TechCrunch LA

APRIL 16, 2019

Ultimately, the mobile clinics serve as a marketing strategy for Kindbody’s core service: egg freezing. Additionally, Bartasi says they are in the process of closing an acquisition in Los Angeles that will result in Kindbody’s first permanent clinic in the city. “We are women designing for women.

Mobile 167

Mobile Pricing Social Network Los Angeles 167

Startup Professionals Musings

OCTOBER 3, 2012

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

SEPTEMBER 26, 2014

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly.

Pricing 105

Pricing Cloud Computing Customer Custom 105

socalTECH

DECEMBER 26, 2012

I think we're going to see a real shakeup in how people view social media. 12 major acquisitions this year putting it over 100 since 05. I'd say the biggest lesson I learned is that entrepreneurs need to have more contact with their customers and consumers upfront to build a better assessment of needs and priorities.

Southern California 168

Southern California High Tech SaaS Social Media 168

Tech Zulu Event

MARCH 19, 2015

Cloud Services. Many small businesses have been able to save money by transferring some of their services to the cloud. Instead of paying upfront for expensive software and customized solutions, businesses can now realize cost advantages by purchasing scalable cloud services. Social Media Automation Tools.

Competition 40

Competition Technology Social Media Tips 40