Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” These decisive moments, and how to respond, are outlined in Robert H. Build a relationship and trust quickly.

Customer 124

Customer Custom Startup Course 124

Berkonomics

JUNE 25, 2020

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month). This is calculated by dividing the number of cancellations by the total number of customers before cancellations and multiplying by 100. The lower, the better.

Acquisition 156

Acquisition Statistics Sales Customer 156

Tech.Co

FEBRUARY 8, 2019

It’s the biggest podcast industry acquisition ever, and Spotify isn’t done. Here’s what the podcast acquisitions mean for Spotify, for the entire podcast industry, and for all the tiny underdog podcasters out there. That’s because the acquisitions make Spotify a publisher, as well as platform.

Acquisition 124

Acquisition Media News Platform 124

socalTECH

AUGUST 8, 2016

Tell our readers who haven't heard of Wpromote, what your business is all about? Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

SoCal CTO

NOVEMBER 17, 2009

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. We need to spend some time discussing what you do with the social web. It seems like a lot of what you are doing is about providing valuable information that accompanies the work that you do. What's keeping you up at night?

Acquisition 170

Acquisition Customer Custom Ideas 170

Both Sides of the Table

SEPTEMBER 15, 2022

At our mid-year offsite our partnership at Upfront Ventures was discussing what the future of venture capital and the startup ecosystem looked like. We drew this conclusion after a meeting we had with Morgan Stanley where they showed us historical 15 & 20 year valuation trends and we all discussed what we thought this meant.

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

Berkonomics

FEBRUARY 25, 2021

Interview potential customers, hold focus groups, meet with existing customers. Ask you field representatives to debrief you about what they are hearing. Create metrics for customer acquisition, retention, conversion, reach, or anything that helps you to better understand the effects of your changes to the program.

Marketing 156

Marketing Metrics Education Resource 156

Berkonomics

NOVEMBER 24, 2022

Everyone, including those connected with the newly acquired dominant player, wondered what changes would affect their company and their personal lives and fortunes. What if you had abandoned that market, reallocated your resources, and focused instead upon other non–competitive geographical or industry segments? Battle or avoid? .

Resource 156

Resource Competition Examples Customer 156

socalTECH

AUGUST 30, 2012

Earlier this week, Los Angeles-based Wittlebee (www.wittlebee.com) announced the acquisition of its own, clothing company--Cottonseed Clothing Company--as it continues to build out its subscription, children's clothing service. As a quick refresher for those who haven't used Wittlebee yet, can you briefly talk about what you offer?

Acquisition 167

Acquisition Help Social Media Startup 167

Both Sides of the Table

FEBRUARY 28, 2018

When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. Here are some ideas of what I believe matters. What is it, really? So Why Does This Matter?

Product 296

Product Course Customer Custom 296

Berkonomics

FEBRUARY 18, 2021

Marketing is a science devised to help drive customers to your door. C=Customers, and more customers. Marketing should provide a pool of ready to listen customers, no matter what the price or complexity of the product. Existing customers have low acquisition costs, addressing the “D” in the equation.

Marketing 156

Marketing Demand Class Pricing 156

Berkonomics

FEBRUARY 9, 2023

Offering too little in an acquisition to satisfy the seller? Not only do you save the value of imputed interest, but you most likely will use, resell, collect from your customer, and even earn on the excess sales revenues deposited in your bank before you ever have to pay the supplier. What power! It’s an easy rule to remember.

Pricing 156

Pricing Sales Examples Tool 156

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” These decisive moments, and how to respond, are outlined in Robert H. Build a relationship and trust quickly.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

OCTOBER 6, 2023

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

socalTECH

OCTOBER 2, 2012

We thought it might be interesting to talk with one of the fund's managing directors, Jeb Spencer about the fund's success in technology investments, plus how it managed to raise another fund in this kind of environment, plus its unique goal of getting companies to an acquisition--and not an IPO.

Acquisition 168

Acquisition Software Review Technical Review Equity 168

Startup Professionals Musings

OCTOBER 18, 2023

If you intend to exit, or even if you don’t, it’s never too early to think what an acquirer or stockholder looks for to assess your business health. The best sale or acquisition is a gradual one, where the acquirer gets to know you through formal and informal relationships. Mature your business processes and customer base.

Startup 99

Startup Entrepreneur Metrics Acquisition 99

socalTECH

JUNE 27, 2019

In an age of ever increasing marketing spend to attract customers, how do you make sure you aren't spending more acquiring a company than they are worth? Los Angeles-based Retina is using machine learning and artificial intelligence to figure out customer lifetime value (CLV) for such businesses as Dollar Shave Club. What is Retina Go?

Dollar Shave Club 113

Dollar Shave Club Artificial Inteligence Customer Custom 113

Startup Professionals Musings

AUGUST 30, 2015

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” These decisive moments, and how to respond, are outlined in Robert H. Build a relationship and trust quickly.

Customer 101

Customer Custom Startup Course 101

Startup Professionals Musings

SEPTEMBER 11, 2021

What does traction really mean to investors, and how much is enough? Let me try to clarify the rules, and what it takes to win at this game. One customer is not traction, and beta tests with a thousand customers at no cost don’t count. Average transaction size and revenue per customer. Customer acquisition cost.

Startup 121

Startup Metrics Customer Custom 121

Startup Professionals Musings

JANUARY 6, 2020

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. For maximum value with the least effort, focus on only the “what ifs” that are the highest priority in your mind for your own startup.

Startup 123

Startup Pricing Sample Customer 123

TechCrunch LA

JULY 3, 2018

Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition ) think that its time to take technology where it’s never gone before — into targeted, direct mail campaigns using the best ad-targeting that money can buy.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

Berkonomics

MAY 27, 2021

No matter what your size, if you intend to grow your business into more than just a lifestyle workplace, you should create a board of directors. They protect the company by overseeing the expenditure of company money for expansion, acquisitions, purchases of large assets, hiring of senior management and more. First, the short answer.

Resource 156

Resource Acquisition Class Help 156

Both Sides of the Table

APRIL 4, 2011

You Manage What you Measure. One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. 4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. But what is industry standard? Is it 4/1,000?

Metrics 346

Metrics Startup SEO Customer 346

InfoChachkie

SEPTEMBER 20, 2016

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. A key component of SimpleLegal’s strategy is the strong relationships it establishes with its customers.

Customer 100

Customer Custom Software Review Technical Review 100

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. No matter what you were taught about this f **g ratio. Customer acquisition cost.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution. Nail the solution.

Technical Review 143

Technical Review Customer Custom Entrepreneur 143

Startup Professionals Musings

APRIL 17, 2023

Luckily, not all investors are looking for the same thing, so it pays to know what type of investors are most interested in what your startup brings to the table. For investors, this is the idea stage , where you may have a great idea, but no plan, product, or customers, and probably no success record in this business domain.

Funding 125

Funding Startup Ideas Equity 125

Startup Professionals Musings

FEBRUARY 12, 2018

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” These decisive moments, and how to respond, are outlined in Robert H. Build a relationship and trust quickly.

Customer 52

Customer Custom Startup Course 52

socalTECH

MARCH 19, 2019

Talk about Telesign and what you do? We started focusing on that, and at the time we were doing only phone verification, but then we started adding in data analytics because of customer demand, we added in some other things like straight messaging rather than pin codes. What were you doing before? What were you majoring in?

Marina Del Rey 113

Marina Del Rey Software Review Startup Incubator 113

Startup Professionals Musings

JANUARY 9, 2021

If you intend to exit, or even if you don’t, it’s never too early to think what an acquirer or stockholder looks for to assess your business health. The best sale or acquisition is a gradual one, where the acquirer gets to know you through formal and informal relationships. Mature your business processes and customer base.

Startup 173

Startup Entrepreneur Metrics Acquisition 173

Startup Professionals Musings

APRIL 28, 2023

Sometimes you have to put aside the emotion and the passion, and just look at what is best for your business. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Let market response dictate a later split, merger, or acquisition.

Startup 105

Startup Outsource Competition Entrepreneur 105

TechCrunch LA

SEPTEMBER 7, 2021

What can you tell us about MuteSix as an agency? We started out as a Facebook ad agency — as opposed to a lot of agencies that start out by saying they do everything, we decided to focus on what we were really good at. What type of clients do you work with? Image Credits: MuteSix. And then bit by bit, we grew the organization.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

APRIL 23, 2022

What they should be doing is hiring only “entrepreneurs,” meaning people who think and act as if this is their own business. It’s what every customer looks for in every transaction. In today’s marketplace, junior staffers are often the most intimately connected to the market, technology, and the customer network.

Startup 134

Startup Training Sales Entrepreneur 134

Berkonomics

AUGUST 1, 2013

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month). CHURN (% customer cancelling each month). LPC (Lifetime Profit per Customer). CACR (Customer Acquisition Cost Ratio).

Acquisition 189

Acquisition Statistics Sales Customer 189

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. John Wanamaker. If you haven’t already subscribed yet, subscribe now for.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

OCTOBER 30, 2020

I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Customers line up to believe and buy from people who are viewed as leaders or experts relative to a specific solution. Collaborate with customers to tune your solution.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Tech.Co

FEBRUARY 16, 2024

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Technical Review 193

Technical Review Software Review Startup Competition 193