InfoChachkie

AUGUST 10, 2010

Intellectual Property (IP) is an ugly thing at a startup. However, to a Big Dumb Company (BDC), a startup’s IP is a thing of beauty. How can IP be worthless to a startup yet very worthwhile to a BDC? Because IP has intrinsic value, but only in the right hands. Yet, it does nothing to help you execute your business model.

IP 256

IP Patents Company Companies 256

Startup Professionals Musings

DECEMBER 31, 2018

For example, Facebook added WhatsApp as a cross-platform messaging and Voice over IP (VoIP) service to enhance the self-sustaining growth their social media platform before any downturn. For example, Swatch was able through marketing to define their watches as fashion accessories, as well as timepieces, greatly expanding their segment.

Examples 99

Examples IP Acquisition Social Media 99

socalTECH

JULY 9, 2012

We thought it would be insightful for our readerswho are usually looking to get acquired by other companieson what the thought process of those large companies making those acquisitions are. For a company like yours, what goes into your acquisition strategy and what thoughts went behind the Anue acquisition?

Acquisition 173

Acquisition IP Networking Marketing 173

socalTECH

APRIL 30, 2018

For example, for any company in the world, we can tell you what they are using for their routers, what their CRM is, whether or not they are using Citrix virtual desktops, whether they use GoToMeeting or Zoom. I moved over, halfway in my tenure, to be GM in on the IP support line of the business, which included GoToMyPC and GoToAssist.

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

socalTECH

JUNE 9, 2014

A good example of that is Hero Cat, which blew up in two days to million and millions of views. That''s relevant, because of our third piece, where we have been hired by traditional media companies, to basically provide them a turnkey, outsources content acquisition team. We can bring in a clip, cleared in about eight hours.

Media 235

Media Content Startup IP 235

Xconomy

OCTOBER 5, 2016

This is a good example of the importance of learning how to thrive in a digital ecosystem. This means knowing the customers’ names and addresses, demographics, IP addresses, purchase histories both with your company and other companies, and life events like weddings and births or (for businesses) upcoming mergers. Reprints | Share:

Organization 91

Organization Custom Customer Study 91

socalTECH

JANUARY 14, 2011

For example, if you see a TV spot for Toyota, and then Google it, or you see a display ad on CNN and then open up a tab in your browser, talk about it on Facebook, or even walk into the dealership, we're able to quantify, very specifically, what combination of what kinds of media drove that sale and how that activity interacted with each other.

Social Media 235

Social Media Demand Activity Marketing 235