Tech.Co
JANUARY 6, 2020
A few high-profile acquisitions put Spotify into the running against Apple, while buzzy new startups like Luminary jumped into the pool as well. You'll need to produce a functioning RSS feed, since RSS is the media pipeline that every major podcast provider uses to display each podcast.
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.
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InfoChachkie
JULY 15, 2013
Scaling normally occurs after a startup achieves product-market fit. Such fit exists when a profitable customer acquisition model can be repeatedly executed with consistent results and without the need of heroic efforts. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Share and Enjoy.
InfoChachkie
APRIL 1, 2013
How did a small, open source software company from Finland capture billions in market share from Oracle? It was the best marketing campaign ever. The second major challenged faced by MySQL was the surprise acquisition of one of its key partners, InnoDB, by Oracle. A version of this article previously appeared on Forbes.
InfoChachkie
FEBRUARY 11, 2013
If your business model is predicated on online customer acquisition, do not exclusively rely on consultants to craft and execute your online marketing initiatives. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Share and Enjoy.
InfoChachkie
MAY 14, 2012
During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.
InfoChachkie
JUNE 4, 2012
Perform China Syndrome Market Analysis. In order to reasonably assess the size of your addressable market, you must perform a bottoms-up analysis which is based on a number of elemental assumptions. Puffery works in marketing, so I will deploy it when I promote my startup. Fallacy: Such abstract extrapolations are meaningless.
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