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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

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Autobytel Buys Automotive Mobile Marketing Company

socalTECH

Irvine-based online auto information and leads site Autobytel has expanded into the mobile communications market, with the acquisition of Advanced Mobile, LLC , a provider of mobile apps, mobile websites, text messaging, and other mobile communications services for automotive manufacturers and dealers.

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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

As people consume Twitter on mobile clients they are almost definitionally not doing so on Twitter.com. I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. So how does this all relate to the upcoming Twitter Chirp conference next week?

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Qualcomm Buys EmpoweredU For Mobile Learning Technology

socalTECH

San Diego-based Qualcomm is expanding its efforts in the education sector today, saying that it has acquired EmpoweredU , a developer of mobile learning technology for the K-20 market. Qualcomm said the move would help it accelerate mobile innovation and help provide 24/7 access in education with its mobile tools. READ MORE>>.

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With its Greenlots acquisition, Shell is moving from gas stations to charging stations

TechCrunch LA

Shell, which is making the acquisition through its Shell New Energies US subsidiary, snatched the company from Energy Impact Partners, a cleantech-focused investment firm. “As highways and byways, the future of mobility needs to be electric if there’s any hope of slowing (and ideally halting and reversing) climate change globally.

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. That's a huge amount of mobile traffic.

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Cie Games Acquired By Glu Mobile For $100M

socalTECH

Long Beach-based Cie Games , the maker of the social and mobile game Car Town and Racing Rivals, has been acquired by Glu Mobile , the two said Wednesday afternoon, in a deal worth $100M. Glu Mobile said it would pay $30M in cash and $70M in stock for Cie Games, whose games are popular on both iOS and Android. READ MORE>>.

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