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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile 249
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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

First, I believe that Seesmic has an excellent product – especially the web version of their product and that having another senior and experienced exec like Loic Le Meur would be great for Twitter. As people consume Twitter on mobile clients they are almost definitionally not doing so on Twitter.com.

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

How is the changing demographic of web visitors changing how local companies operate? Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. That's a huge amount of mobile traffic.

Mobile 224
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Buy.com Updates Mobile Site

socalTECH

Aliso Viejo-based e-commerce firm Buy.com said Wednesday that it has updated its mobile e-commerce web site. The firm said that the mobile site now adds full search and checkout capabilities, and improved mobile shopping. The firm also said the new mobile site supports its third-party, retail marketplace listings.

Sites 140
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Google Maps Mobile

SoCal CTO

skip to main | skip to sidebar SoCal CTO Wednesday, February 28, 2007 Google Maps Mobile I recently downloaded Google Maps Mobile for my Treo. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Its works great. And there was a big surprise. It includes traffic!

Google 150
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Papaya raises $50M to give you a way to pay bills via its mobile app

TechCrunch LA

It has developed technology to give people a way to pay bills outside of traditional methods, such as through the mail, over the phone or via a Web portal. has been an anomaly, with only 3% of bills being paid by a mobile device. We saw a huge business opportunity with mobile bill payments.”. In this respect, the U.S.

Mobile 208
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Tapatalk Acquires Panjo

socalTECH

Santa Monica-based Tapatalk , which develops mobile community software apps used heavily by online forums, has acquired Panjo , a marketplace for gear for auto, sport, and hobby enthusiasts. Financial details of the acquisition were not announced. Tapatalk said the deal was for cash and stock.