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Procore Prices IPO, Starts Trading Today

socalTECH

The company starts trading this morning on the New York Stock Exchange under the symbol PCOR. The IPO is the first in the technology sector in the Santa Barbara area since Sonos went IPO in 2018. The IPO priced above the company's initial estimated IPO range, which was $60.00 Piper Sandler & Co.,

Pricing 113
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Success, Santa Barbara Style: Patagonian Sexwax With A Side Order of UGGS

InfoChachkie

Six outstanding entrepreneurs have created this sweet flavor of success in one of the most beautiful places on earth – Santa Barbara, California. Santa Barbara has become a high-tech startup mecca, rivaling cities many times its size. From Lynda.com ’s recent $1.5

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Interview with Elizabeth Cholawsky, HG Data

socalTECH

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. Elizabeth Cholawsky: I never lost my ties to Santa Barbara.

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Metacloud, Eucalyptus, Inktank: SoCal Startups Now Powering The Cloud

socalTECH

Based on a trio of recent, cloud technology acquisitions by major, Silicon Valley technology powerhouses, that would be Southern California. Three companies--all started in Southern California--have been picked up for their cloud technology over the last few months, including today''s acquisition of Pasadena-based Metacloud by Cisco Corp.;

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Coull Powers Under Armour As RevUpNet Buy Yields Gains

socalTECH

UK-based Coull , a developer of technology which lets publishers and advertisers tag video products within videos, has just signed Under Armour, as the firm's acquisition of Santa Barbara-based online media agency RevUpNet starts to pay dividends.

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Schaaf Consulting Buys PartnerCentric

socalTECH

PartnerCentric was based in Chestertown, MD, and was started in Santa Barbara. Tags: internet marketing affiliate acquisition merger partnercentric consulting schaaf.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost! Great posts.