Acquisition, SEO and Services - Southern California Tech Central

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

NOVEMBER 17, 2009

I’ve recently had a chance to reconnect with Eric David Greenspan ( LinkedIn , Twitter ) He’s the CEO of Make It Work a high quality, personal, high touch technology service provider for homes and small businesses. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? Look forward to the discussion.

Acquisition

Acquisition Custom Customer Ideas

Tsavo Names General Manager For SEO Unit

socalTECH

OCTOBER 7, 2008

Santa Monica-based Tsavo Media, the new startup venture of former Userplane founder Michael Jones, said Tuesday that it has named Steve Schepke as General Manager of Tsavo Agency, a new unit focused on providing monetization services to content providers. According to Tsavo, Schepke joins Tsavo from Commission Junction. READ MORE>>

Tsavo

Tsavo SEO Search Engine Optimization Userplane

Covario Buys Netconcepts

socalTECH

JANUARY 12, 2010

San Diego-based Covario , a developer of search advertising and web site optimization software and services, said today that it has acquired Netconcepts, LLC , a website search engine optimization firm based in Madison, Wisconsin. Covario said the buy will strengthen the firm's position providing SEO solutions to large advertisers.

Search Engine Optimization

Search Engine Optimization SEO San Diego Advertising

ReachLocal Trumpets Marketing Automation Customer List

socalTECH

MARCH 27, 2014

ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. The product had been launched in September of 2013.

ReachLocal

ReachLocal Woodland Hills Custom Customer

Covario Acquired By Dentsu Aegis Network

socalTECH

SEPTEMBER 18, 2014

According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients. As part of the deal, Covario''s SEO software arm--Rio SEO--will become an independent company. READ MORE>>.

Networking

Networking SEO Organic Search Social Media

Wpromote Buys Standing Dog For Digital Marketing Efforts

socalTECH

JULY 26, 2016

El Segundo-based digital marketing company Wpromote said on Tuesday that it has acquired online marketing agency Standing Dog , which provides search engine marketing, SEO, social media and paid media services. Financial terms of the acquisition were not disclosed.

El Segundo

El Segundo Marketing SEO Social Media

Attorney and Startup Business Advisor – Aaron Shechet

SoCal CTO

NOVEMBER 5, 2009

Holocognics would break it down even further and discuss why, for instance, SEO works in one industry and not another – both in the sense of why a certain business has a higher chance of succeeding in showing up higher in a search, but also why SEO in a certain business has a higher “acquisition” rate (to use the Startup Metrics term).

Startup

Startup SEO Pepperdine Blogging

How Tradesy Makes Selling Women's Clothing Simple, with Tracy DiNunzio

socalTECH

OCTOBER 25, 2012

It might just be Tradesy (www.tradesy.com), a brand new service which lets women sell their unwanted clothing via a mobile app or website--and even takes care of dealing with shipping and returns. I read everything online I could about customer acquisition, marketing, design, and coding, and every part of the business I could.

Startup

Startup Education Acquisition Funding

Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Professional : PubCon is in it’s tenth year, with event management roots running over 20 years.

SEO

SEO Advertising Conference Social Media

Map of VC Investments

SoCal CTO

MARCH 9, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Venture Capital

Venture Capital Invest CTO Coach Southern California

Realistic Entrprenuers Guide to Venture Capital

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Venture Capital

Venture Capital Guide CTO Coach Southern California

Challenge of Predicting Winners

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

About this Blog

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Blogging

Blogging CTO Coach Southern California CTO Hire

Interesting Model for University President

SoCal CTO

FEBRUARY 25, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

CTO Coach

CTO Coach Southern California CTO Hire Startup

Google Maps Mobile

SoCal CTO

FEBRUARY 28, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Google

Google Mobile CTO Coach Southern California

8 Ways the Internet has Changed Software Marketing

SoCal CTO

MARCH 13, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

CTO Coach

CTO Coach Southern California CTO Hire Software

Kevin Federline Search Engine

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

CTO Coach

CTO Coach Southern California CTO Hire Social Media

Events and Networking in Los Angeles

SoCal CTO

FEBRUARY 23, 2007

Unfortunately, a lot of networking events attract more service providers and people out of work than interesting people. And, yes, I realize that Im a service provider, but I also am a CTO for several companies. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Los Angeles

Los Angeles Networking CTO Coach Angel

Finding Good Developers in Los Angeles?

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Los Angeles

Los Angeles CTO Hire CTO Coach Development

Entreprenuer Network

SoCal CTO

MARCH 1, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Networking

Networking CTO Coach Southern California CTO Hire

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

JANUARY 9, 2022

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. Create an action plan with metrics.

Social Media

Social Media Framework Media Metrics

A Different Kind of Incubator - The Hive

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Incubator

Incubator CTO Coach Southern California CTO Hire

Where LinkedIn Works for Me

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

CTO Coach

CTO Coach Southern California CTO Hire Social Media

Stanford Podcasts - eHarmony - Greg Waldorf

SoCal CTO

FEBRUARY 27, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

eHarmony

eHarmony CTO Coach CTO Hire Southern California

MyShape Article - Analyst Misses the Point

SoCal CTO

MARCH 12, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

MyShape

MyShape CTO Coach Southern California CTO Hire

Innovation and Geography

SoCal CTO

FEBRUARY 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

CTO Coach

CTO Coach Southern California CTO Hire Social Media

Open Source Business Model

SoCal CTO

MARCH 5, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Southern California

Southern California CTO Coach CTO Hire Social Media

Time Rich, Time Poor and Apple

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

CTO Coach

CTO Coach Southern California CTO Hire Social Media

BloomNation's Goal To Empower Your Local Florist, And Improve Flower Delivery

socalTECH

OCTOBER 30, 2013

If you''ve ever ordered flowers from one of the big floral services, you know it''s an impersonal, cookie-cutter, and heavily commoditized area. The startup--which is part of MuckerLab--landed a seed funding round last week, so we thought we''d catch up with founder and CEO Farbod Shoraka to dig deeper into the company''s goals and service.

Beverly Hills

Beverly Hills Technical Review Design Startup

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

AUGUST 18, 2013

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. Create an action plan with metrics.

Social Media

Social Media Media Product Metrics

Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Professional : PubCon is in it’s tenth year, with event management roots running over 20 years.

SEO

SEO Advertising Conference Social Media

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

APRIL 3, 2019

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. Create an action plan with metrics.

Social Media

Social Media Media Marketing Metrics

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. To get first-time buyers today, you need push for coupons and business cards, and you need relationship pull through social media for customer service.

Social Media

Social Media Media Marketing Resource

Do VC Platforms Make Sense?

Both Sides of the Table

JANUARY 3, 2016

While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth.

Venture Capital

Venture Capital Platform Startup Resource

Trial and Error for Business Social Media Will Fail

Startup Professionals Musings

JULY 27, 2012

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. Create an action plan with metrics.

Social Media

Social Media Media Metrics SEO

Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. To get first-time buyers today, you need push for coupons and business cards, and you need relationship pull through social media for customer service.

Social Media

Social Media Media Marketing Startup

Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

OCTOBER 3, 2012

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Search engines. like Google.

Startup

Startup Social Media Content Paid Search

Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

MARCH 22, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Blogging

Blogging CTO Coach CTO Hire Southern California

5 Steps to Successful Marketing With Multiple Media

Startup Professionals Musings

OCTOBER 23, 2012

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. To get first-time buyers today, you need push for coupons and business cards, and you need relationship pull through social media for customer service.

Media

Media Social Media Marketing Resource

Interview with Skyler Lucci, HeyTutor

socalTECH

FEBRUARY 15, 2019

Many of these other services pay under $20 an hour, and ours is an average of $30 to $35 an hour. Why would tutors use your service rather than just find clients themselves? In this industry, customer acquisition costs are super high. Customer acquisition costs can be as much as $200 an hour. That's a great question.

Startup

Startup Venture Capital Beverly Hills Acquisition

7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

NOVEMBER 12, 2013

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service.

Social Media

Social Media Content Startup Web

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

APRIL 1, 2017

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. Create an action plan with metrics.

Social Media

Social Media Media Metrics SEO

5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

DECEMBER 23, 2017

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. To get first-time buyers today, you need push for coupons and business cards, and you need relationship pull through social media for customer service.

Media

Media Marketing Social Media Resource

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. Such Search Engine Optimization (SEO) is modern-day snake oil.

Custom

Custom Customer Advertising SEM

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

Tsavo Names General Manager For SEO Unit

Trending Sources

Covario Buys Netconcepts

ReachLocal Trumpets Marketing Automation Customer List

Covario Acquired By Dentsu Aegis Network

Wpromote Buys Standing Dog For Digital Marketing Efforts

Attorney and Startup Business Advisor – Aaron Shechet

How Tradesy Makes Selling Women's Clothing Simple, with Tracy DiNunzio

Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

Map of VC Investments

Realistic Entrprenuers Guide to Venture Capital

Challenge of Predicting Winners

About this Blog

Interesting Model for University President

Google Maps Mobile

8 Ways the Internet has Changed Software Marketing

Kevin Federline Search Engine

Events and Networking in Los Angeles

Finding Good Developers in Los Angeles?

Entreprenuer Network

7 Keys To An Engaging Framework For Social Media Mktg

A Different Kind of Incubator - The Hive

Where LinkedIn Works for Me

Stanford Podcasts - eHarmony - Greg Waldorf

MyShape Article - Analyst Misses the Point

Innovation and Geography

Open Source Business Model

Time Rich, Time Poor and Apple

BloomNation's Goal To Empower Your Local Florist, And Improve Flower Delivery

7 Steps to Productive Business Use of Social Media

Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

7 Steps To A Winning Social Media Marketing Campaign

Social Media Marketing Should Not Be Used Alone Today

Do VC Platforms Make Sense?

Trial and Error for Business Social Media Will Fail

Don’t Limit Your Startup Marketing To Social Media

Sustainable Strategies for Internet Startup Success

Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

5 Steps to Successful Marketing With Multiple Media

Interview with Skyler Lucci, HeyTutor

7 Strategies For Beating The Failure Odds Online

7 Keys to Positive Results Utilizing Social Media

5 Steps To Effective Marketing With Converged Media

Pour And Stir II – Managing Your Cost Per Customer

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