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MySpace, Ad.ly Link On In-Stream Advertising

socalTECH

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. MySpace said that beginning today, publishers on the site can create a profile and control what messages they would like to insert into their activity stream. twitter tweets advertising. READ MORE>>.

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Evofem Prices $50M Offering

socalTECH

The publicly held company, which trades on the NASDAQ as EVFM, says it intends to use the net proceeds from the offering for the continuation of full commercialization activities related to its lead produt, Phexxi, including continued direct-to-consumer advertising activities across television, streaming and digital channels; the continuation of its (..)

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Four Advertising Platforms You Really Should Try

Tech Zulu Event

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. StreamSpread helps publishers create portals on their web pages that can then be used to publish tailored digital advertisements. patent, making its offering totally unique to both advertisers and audiences alike.

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Pluto TV Acquired By Viacom For $340M

socalTECH

Viacom said that Pluto TV has more than 12 million monthly active users, with about 7.5 According to Viacom, the acquisition will help it with "key strategic priorities", including expanding its presence across next-generation distribution platforms and growing its advanced advertising business. million of those using connected TVs.

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Swagbucks Raises $60M, Sets Davis As CEO

socalTECH

Los Angeles-based Swagbucks , the web-based rewards and offers site, said this morning that it has raised $60M in funding--the company''s first, external capital round--and also appointed Chuck Davis as CEO of the company. capital venture online shopping shopzilla davis chuck executive rewards swagbucks' READ MORE>>.

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What I Learned In 2015: Jeb Spencer, TVC Capital

socalTECH

Today, we have the thoughts of Jeb Spencer of TVC Capital (www.tvccapital.com), a software focused growth equity fund which just raised a new fund, and has had some great success in the market. TVC Capital has also been a big supporter of socaltech over the years. It is easy to invest capital, but very, very hard to exit, so don't.

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9 Business Model Components For New Business Funding

Startup Professionals Musings

The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities. Every team needs to understand how their activities relate to customer revenue. Key activities. It forces you to bridge the gap between idea and execution.

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