Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

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Customer Custom Marketing Social Media 172

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

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Marketing Resource Training Startup 116

socalTECH

SEPTEMBER 30, 2013

San Diego-based sports and activity registration service Active Network announced this morning that it has agreed to be acquired by private equity firm Vista Equity Partners , in a deal valued at approximately $1.05 Active Network said that Vista Equity Partners will pay $14.50 READ MORE>>.

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Activity Equity Acquisition Networking 178

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. You can’t get any word-of-mouth or media activity by hiding. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. Get competitors to surface early.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

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Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

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Marketing Startup SEM Blogging 139

socalTECH

SEPTEMBER 26, 2011

San Diego-based Active Network said Monday afternoon that it has been selected by Tri-California Events , as the triathlon's "technology provider of choice". Active Network said Tri-California is the operator of the largest, multi-day triathlon in the world, the Avia Wildflower Triathlons Festival. READ MORE>>.

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Activity Networking San Diego Technology 145

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

socalTECH

MAY 18, 2012

As Mountain View-based social networking site Facebook hits the market today, in what is the largest tech initial public offering in history, one question is if it will spur what has, so far, been a lackluster IPO market for Southern California technology firms. Despite the huge interest in Facebook's IPO--the firm priced at $38.00

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Southern California Activity Legalzoom Marketing 159

Startup Professionals Musings

MARCH 21, 2021

Effective marketing. Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. The idea time for most executives is in the shower, or during other non-work activities. You won’t be happy, and you won’t do a good job, because that’s what they do most of the time.

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Activity Startup Ideas Technical Review 133

socalTECH

SEPTEMBER 27, 2010

San Diego-based The Active Network , the operator of online sports registration and related sites, said today that it has launched a new survey panel. The firm said the Active Lifestyle Panel, which it is launching via a strategic alliance with Survey.com, will offer targeted and custom market research on active consumers.

Activity 186

Activity Networking San Diego Research 186

socalTECH

APRIL 16, 2012

Torrance-based Active Storage , the developer of RAID storage systems aimed at the Apple and creative industry, said this morning that it has named Venkat Ramakrishnan as its new Vice President of Engineering. Active Storage is backed by Intel Capital, Mission Ventures, and Valhalla Partners. READ MORE>>.

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Activity Torrance Mission Ventures IBM 147

socalTECH

MARCH 21, 2016

A new report, issued Monday, says that IPO activity has slowed significantly in Q1, with a 39 percent drop in volume and 70 percent decline in total capital raised versus Q1 of last year. The report noted concerns about a "global economic slowdown, falling oil prices and turbulent equity markets." per share IPO price in November.

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Activity Report Southern California Pricing 100

socalTECH

FEBRUARY 15, 2011

San Diego-based Active Network has filed for an IPO, saying in its S-1 that it is looking to raise up to $150M. The firm's IPO is being underwritten by BofA Merrill Lynch, Citi, Allen & Company LLC, Stifel Nicolaus Weisel, RBC Capital Markets, ThinkEquity LLC, and WR Hambrecht+Co. The firm said it had a net loss of 37.8M

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Activity Networking .Net San Diego 168

socalTECH

JULY 18, 2013

A new report today, from the Angel Resource Institute, Silicon Valley Bank, and CB Insights, has found that the Tech Coast Angels is again one of the most active angel investment groups in the country. The Tech Coast Angels were among a number of groups who invested the most per deal in the last 12 months. Louis Arch Angels. READ MORE>>.

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Tech Coast Angels Activity Angel Southern California 168

socalTECH

FEBRUARY 3, 2011

Torrance-based Active Storage , which develops data storage products for the Apple and other markets, said Wednesday that it has named Jeff Lowe as Senior Director of Strategic Market Development. Active Storage is led by ex-Apple executives, and backed by Intel Capital, Mission Ventures, and Valhalla Partners.

Activity 133

Activity Torrance Mission Ventures Media 133

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

socalTECH

MAY 25, 2011

San Diego-based The Active Network , the operator of sports and community event registration services and websites, priced its IPO Wednesday evening, saying it will sell 11,000,000 shares of its common stock at $15.00 Active priced below its expected initial offering range, which was $16.00 READ MORE>>.

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Activity Pricing Networking San Diego 124

socalTECH

MAY 23, 2011

San Diego-based Active Network , the operator of online sports and event registration web sites, is expected to IPO this week on Wednesday, according to the NASDAQ's IPO calendar. Active Network has indicated it will sell 11,000,000 shares of its common stock in its IPO, at between $16.00 and $18.00 READ MORE>>.

Activity 138

Activity Networking San Diego Web 138

socalTECH

FEBRUARY 8, 2011

San Diego-based Active Network said today that it has expanded into the faith market, with the acquisition of church management software firm Fellowship Technologies. Financial terms of the acquisition were not disclosed. Fellowship Technologies provides its software to more than 1700 churches. READ MORE>>.

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Activity Networking Software San Diego 162

socalTECH

MAY 10, 2011

San Diego-based Active Network , the operator of online sports registration, team website, and related sports businesses, has set the trading range for its IPO. Active Network's IPO is being underwritten by BofA Merrill Lynch, Citi, Allen & Company LLC, Stifel Nicolaus Weisel, RBC Capital Markets, ThinkEquity LLC, and WR Hambrecht+Co.

Activity 159

Activity Networking San Diego Pricing 159

socalTECH

MARCH 8, 2010

San Diego-based The Active Network has named a new Chief Financial Officer, Scott Mendel. Active Network is an operator of a wide range of marketing and events management, sports community sites, and local event registration web sites. Tags: active network executive. READ MORE>>.

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Activity Networking San Diego Sites 145

TechCrunch LA

JANUARY 7, 2020

The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4 Our 2020 goal is to build a full digital marketing solution for real estate agents looking to build successful, lead-generating digital brands,” said Malte Kramer, the company’s chief executive, in a statement.

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Los Angeles Services Angel Marketing 168

socalTECH

MAY 17, 2011

Torrance-based Active Storage , which develops storage devices aimed at the Mac and broadcast media market, said today that it has named Steve Rizzone as its Chief Executive Officer. The firm said that Rizzone succeeds Alex Grossman, who will be focusing on product aspects of the firm.

Activity 145

Activity Torrance Media Networking 145

socalTECH

DECEMBER 10, 2010

San Diego-based Active Network , the online provider of sports and community websites, said this week that it will provide the online registration and marketing for the Air Force Marathon , which is held at Wright-Patterson Air Force Base near Dayton, Ohio. Financial terms of the win were not disclosed. READ MORE>>.

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Activity Networking San Diego Tool 145

socalTECH

OCTOBER 18, 2017

Los Angeles-based digital marketing agency Wpromote said on Wednesday that it will be offering up free training to nonprofits, as part of its second annual Wprobono: Digital Day In LA.

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Training El Segundo Marketing Social Media 124

InfoChachkie

JUNE 17, 2014

His bonafides are impressive: named by Forbes as a Top 50 Social Media Influencer, cited by LinkedIn as a Top 25 Social Media Market Expert and proclaimed by AdWeek to be a Top 50 Person Re-Tweeted By Marketing Leaders. One of the parameters by which authenticity is measured is the activity level of one''s followers. about ''07.

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Activity Social Media Startup Mentor 174

socalTECH

AUGUST 8, 2019

The company said that its "vibrant yellow color" is what helps it compete with other scooter options available on the market. SUN faces some formidable competition in the scooter and mobility market, with very well funded competitors like Bird, Lime, Wheels, Razor, Uber, and Lyft very active across the local market.

Demand 124

Demand Marketing San Diego Los Angeles 124

socalTECH

JUNE 20, 2011

San Diego-based Active Network , the recently public provider of online registration services for the sports, community activity, outdoors, and other markets, announced today that it has been added to the Russell 2000 Index. The firm said it will become part of the index after market close on June 24th. READ MORE>>.

Activity 124

Activity Networking San Diego Marketing 124

socalTECH

JUNE 4, 2019

Los Angeles-based AcceleratXR announced on Monday that it has launched itself into the videogaming software development tools market, with a new, real-time networking engine.b AcceleratXR said its new engine will support the Unreal, Unity, and custom game engines, and is in active development and early testing with partners.

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Networking Marketing Software Development Los Angeles 113

Startup Professionals Musings

MARCH 5, 2021

We see evidence in the news every day of these irresistible forces of change, like the pervasive global penetration of the Internet, the impact of terrorist activities even to peaceful countries, the power of social media in building business relationships, and the depletion and pollution of natural resources. Stakeholder power.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

socalTECH

APRIL 2, 2013

Well, the firm has transformed itself into Hello Society , a marketing agency for brands this morning, expanding out its offerings from just analytics tools to include a full suite of services around Pinterest. Pinterest is the popular visually-driven photo sharing site, which is geared around products and fashion. READ MORE>>.

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Marketing Incubator Tool Los Angeles 200

socalTECH

JULY 6, 2010

IPO activity nearly tripled in the second quarter. billion on the markets, compared with only 14 deals and $2.3 billion on the markets, compared with only 14 deals and $2.3 Of those deals, the most amount raised in the markets was for Energy, where there were four IPOs which raised $1.3 billion in Q2 of 2009.

Activity 190

Activity Report Acquisition Marketing 190

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

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Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

OCTOBER 20, 2021

Later, in my second career as an entrepreneur with startups, I realized that limited resources and fresh insights actually created the mindset that relied on market change and innovation to survive. We didn’t notice as technology advances had opened a whole new market. Don’t wait for innovation ideas from top management.

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Marketing IBM IBM Resource 117

socalTECH

APRIL 1, 2013

Tustin-based Toshiba America Medical Systems announced this morning that it has appointed Nancy Gillen as its Vice President, Marketing. Toshiba said that Gillen will manage all marketing activities for the company. Toshiba America Medical Systems is a provider of CT, MR, ultrasound, X-Ray, and other equipment.

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Marketing Activity Company Companies 138

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Investigate broader implications of disruptive events. Now is the time to take a hard look at your own operation.

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Marketing Social Media Metrics Customer 162