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6 Work Activities Are Required For Business Success

Startup Professionals Musings

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. Idea people often don’t get funded as entrepreneurs, because a new business is all about results, not just ideas.

Activity 108
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10 Startup Actualities That Demotivate Entrepreneurs

Startup Professionals Musings

Most of the time, I’m all about providing encouragement and inspiration to entrepreneurs. They need it and they deserve it, because entrepreneurs are the lifeblood of our economy. The reality of marketing. Everybody wants to do the fun stuff: shuck and jive with the beautiful people, and create fun marketing campaigns.

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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

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7 Key Startup Activities Where Follow-Up Is Critical

Startup Professionals Musings

Great entrepreneurs, like Bill Gates, are great at both. For entrepreneurs, effective networking is required to find investors, partners, and customers. Too many entrepreneurs try to talk their way through all of these. Some struggling entrepreneurs are totally event driven. Effective marketing. Time management.

Activity 133
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 141
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Does Your Entrepreneur View Match Your Startup Stage?

Startup Professionals Musings

According to most definitions, an entrepreneur is one who envisions a new and different business, meaning one that is not a copy of an existing business model. Many entrepreneurs have a passion and an idea, or even invent a new product, but are never able to execute to the point of creating a startup. Startup and development stage.

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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107