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Mediaplex Adds Behavioral Targeting

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The division of Westlake Village-based ValueClick said that its new product will allow advertisers to segment their qualified customers, based on prior activity on the web. Other features of the suite include dynamic optimization of ads based on performance, rich media advertisement support, and reporting tools.

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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

An investment doesn’t guarantee your product will suddenly be on the investor’s price sheet. But he also says that it wasn’t a negative regarding M&A activities with competitors – this is sometimes seen as one of the pitfalls of strategic money. Online service offering privacy certification for web sites.

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Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

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Final le web london (june 2013) from Mark Suster. As I outlined in my talk, I believe the greatest Internet companies created over the past 15 years have been “deflationary” meaning they are driving down the prices or goods & services. Declining prices & margins in a small market is much less interesting.

Marketing 361
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Bolstering the Partner Ranks at GRP

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He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. We settled on Venture Partner as is now being reported and also picked up here. ” And then we settled in on his role.

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Interview with Gary Bishop, Network Automation

socalTECH

I think people are often confused, because although there are very few, large scale Fortune 1000 companies, there is an enormous economy here fueled by entrepreneurial activity. We have a very unique capability in scalability, but at an agreeable price point. You are self funded too, we recall. The automation we provide is unique.

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11 Quick Tips to Get More Value out of Your Board

Both Sides of the Table

If you’re at that level of reporting you’re probably sub-optimizing your board’s role. If they need to dial in make sure they’re on a web conference and you can see them and vice versa. When you dial in by voice most people have a harder time being totally in sync with the conversation and are often distracted by other activities.

Tips 212
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Interview with Nick Desai, Global Fitness Media

socalTECH

Nick Desai: FitOrbit delivers a proven solution for fitness and weight loss over the Internet, for the first time, at a price people can afford. The trainer makes you a daily, customized meal plan and exercise and activity plan. Nick Desai: With FitOrbit, there's an extremely high value, at a low cost price.

Media 168