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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

Product 141
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How To Scale Your Startup Far Beyond Organic Growth

Startup Professionals Musings

Every entrepreneur tries to maximize his startup growth by building and selling more product and services for the widest geographic area that he can support. Add basic partner contracts or alliances. Don’t use alliances for core competencies. Invest in selective strategic alliances. External scanning for resources.

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Create An Industry Alliance Entrepreneurs: Need Friends On The Startup Playground

InfoChachkie

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. At each new school, I had to quickly assess the playground politics and determine with whom to form alliances.

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New Cybersecurity Alliance Continues Trend of Industry Collaboration

Xconomy

For the cybersecurity industry, 2016 is shaping up to be the year of alliances. There have been a series of tie-ups, as security-tech companies try to boost their businesses and amplify their products via acquisitions. Cyber industry alliances, the thinking goes, could make customers’ cyber defenses stronger and easier to manage.

Press 40
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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Introduce new products and enhancements every month. Real growth always requires real marketing.

Startup 134
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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

For all those entrepreneurs and startups who can’t yet afford a new age marketing agency, it’s impossible to keep up with “best of breed” marketing activities and strategies. A UVP sells a product or service because it differentiates it from other products or services that are available. Proactively seek out win-win alliances.

Marketing 107
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

For all those entrepreneurs and startups who can’t yet afford a new age marketing agency, it’s impossible to keep up with “best of breed” marketing activities and strategies. A UVP sells a product or service because it differentiates it from other products or services that are available. Proactively seek out win-win alliances.

Mobile 173