Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

JANUARY 17, 2013

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. My first recommendation then is to confine your “premier brand” comments to the long-term vision section of your business plan. Get exposure for your expertise.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

MARCH 16, 2014

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. My first recommendation then is to confine your “premier brand” comments to the long-term vision section of your business plan. Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

DECEMBER 7, 2010

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. My first recommendation then is to confine your “premier brand” comments to the long-term vision section of your business plan. Get exposure for your expertise.

Marketing 94

Marketing Startup Social Media SEM 94

Tech Zulu Event

APRIL 24, 2013

During an interview, he discusses that Hulu had its free version with 25 M uniques, which they needed to actively covert into premium subscribers. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

MARCH 26, 2010

Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. People are more demanding and have more choices than ever before.

Marketing 56

Marketing SEM Blogging Design 56

Startup Professionals Musings

NOVEMBER 27, 2011

Facebook alone has 800 million active members. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. For businesses, these are now prime sources of business networking, customer service, and client leads. Do you have a business presence there?

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

DECEMBER 5, 2021

Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. People are more demanding and have more choices than ever before.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

FEBRUARY 24, 2019

Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. People are more demanding and have more choices than ever before.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

AUGUST 11, 2013

Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. People are more demanding and have more choices than ever before.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

JULY 13, 2012

Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. People are more demanding and have more choices than ever before.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. People are more demanding and have more choices than ever before.

Marketing 90

Marketing Startup SEM Blogging 90

Startup Professionals Musings

FEBRUARY 25, 2017

Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. People are more demanding and have more choices than ever before.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

FEBRUARY 27, 2010

These are established web sites that have a high level of activity and ranking, and have many web sites linking to and from them. Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM). Create inbound and outbound links. Make sure you have no dead links. Initiate a business blog.

SEO 48

SEO HTML Search Engine Optimization Web 48