Identifying Pain in the First Step in a Sales Process – Here’s How
Both Sides of the Table
JUNE 17, 2013
Too many sales reps walk into customer meetings with their pre-canned sales decks and proudly squawk through 30 of their favorite slides without engaging the customer in a discussion. And then there’s the key transition slide, which I call “What We Find” (WWF) or some variation of this. Just watch Mad Men and you’ll know that.
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