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Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

Too many sales reps walk into customer meetings with their pre-canned sales decks and proudly squawk through 30 of their favorite slides without engaging the customer in a discussion. And then there’s the key transition slide, which I call “What We Find” (WWF) or some variation of this. Just watch Mad Men and you’ll know that.

Sales 367
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Startup Metrics

TechEmpower

A : Activation - What % have a "happy" initial experience? The metrics, and how they relate, are captured in his slide: Note the relationship between retention/referral efforts and lifetime value. R : Retention - Do they come back & re-visit over time? R : Referral - Do they like it enough to tell their friends?

Metrics 260
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What Makes an Entrepreneur? Four Letters: JFDI

Both Sides of the Table

The company had less than $5 million in revenue yet we had a multi-tab spreadsheet doing activity-based costing on our customer service staff, operations and technology. We missed our sales target by more than 66% for the year but we had great slides explaining why. After a few board meetings I finally spoke up.

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This is How Startups “Level Up” After Raising Money

Both Sides of the Table

But you do need to find a way to do activities that are more scalable. These are important leveling-up activities but the CEO is often still up at 10pm f **g around with QuickBooks entries. Which other activities will get less attention than your negotiation over how the year-3 exit clause on your biz dev relationship will work?

Startup 381
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Do you Suffer from the Urgency Addiction? It’s More Common Than you Think

Both Sides of the Table

The first was to do a 5 minute “ignite&# presentation – 5 minutes, 15 slides. I did the outline of the 15 slides on the flight over (after a few beers). I tried to visualize how I was going to hit such a precise presentation where you get 20 seconds per slide and then they get auto forwarded.

Slides 374
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Startup Metrics

SoCal CTO

A : Activation - what % have a "happy" initial experience? These are captured fairly well by his slide: The beauty of what he's defined is the relationship between retention and referral efforts and lifetime value. R : Retention - do they come back & re-visit over time? R : Referral - do they like it enough to tell their friends?

Metrics 225
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Report: Ring Encouraged Users To Report Their Neighbors For Free Stuff

socalTECH

Los Angeles-based Ring , the developer of Internet-connected doorbells and security cameras, reportedly told people to report "suspicious activity" in their neighborhood in exchange for free "swag bags", according to Motherboard.

Report 113