socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

JANUARY 13, 2014

Retention Science , the developer of big data marketing and analytics tools, has rolled out a new product focused on online retailers. According to the Los Angeles startup, its new SmartSegments products is aimed at online retailers, helping them to more effective personalize their retention marketing campaigns. READ MORE>>.

Tool 153

Tool Advertising Los Angeles Pricing 153

socalTECH

FEBRUARY 24, 2015

Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. Pricing on the new tool was not announced. READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said it will be adding support for similar campaign tools for Yahoo, MSN, Comssion Junction, and Atlas this quarter. READ MORE>>

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

AUGUST 10, 2012

Los Angeles-based Rubicon Project said today that it has passed Google in the latest, comScore Media Metrix monthly ranking of Ad Focus properties. Rubicon's advertising network and tools are used by web publishers to optimize the return on their online advertising, by automatically steering ad space to the best ad network for their site.

Advertising 147

Advertising Google Report Networking 147

socalTECH

MARCH 30, 2010

Los Angeles-based Burstly announced Tuesday afternoon that the firm has raised $1.8M Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. in a venture funding. READ MORE>>.

Tool 157

Tool Mobile GRP Partners Advertising 157

socalTECH

AUGUST 21, 2020

Los Angeles-based OpenX said this week that it has launched a new product, Apollo, which it says helps publishers maximize their programmatic revenue. The company said the new tool integrates with the open source Prebid offering, allowing such features as configuration management and a/b testing capabilities. READ MORE>>.

OpenX 113

OpenX Product Advertising Tool 113

socalTECH

AUGUST 4, 2021

Los Angeles-based Ryff, a developer of brand integration and advertising tools, has raised $11.7M Audent is also based in Los Angeles. in a funding round for its efforts, according to the company's investors. The funding round was led by Audent Global Asset Management, and also included Vulcan and Mac Ventures.

Content 113

Content Los Angeles Advertising Equity 113

socalTECH

MAY 11, 2017

Los Angeles-based advertising technology tools developer Social Reality has rebranded itself as SRAX , the company said on thursday. The company said the new branding "is designed to reflect the breadth and depth of the advertising technology company's tools offered to digital marketers and content owners."

Advertising 124

Advertising Tool Los Angeles Design 124

socalTECH

FEBRUARY 15, 2018

Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts. Which NBA team is winning, on social media?

Social Media 124

Social Media Media Advertising Tool 124

TechCrunch LA

FEBRUARY 19, 2020

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. The new batch of startups coming from across the U.S.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. Pricing on the new tool was not announced. server advertising technology display network mobile spreeify' READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

JULY 23, 2020

Los Angeles-based NOM , a developer of tools to ensure that advertisement for brands reach the right YouTube, video and social audiences, said on Thursday that it has named Brian Atwood as its CEO.

Artificial Inteligence 113

Artificial Inteligence Advertising Los Angeles Tool 113

socalTECH

OCTOBER 16, 2017

Los Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. Unity Influence is using machine learning and artificial intelligence tools to connect advertisers with "micro-influencers".

Artificial Inteligence 127

Artificial Inteligence IP Marketing Advertising 127

socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. Financial details of those acquisition were not announced by the company. READ MORE>>.

OpenX 124

OpenX Company Companies Tool 124

socalTECH

JUNE 23, 2017

Los Angeles-based audio advertising technology developer ,a href="[link] Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. Triton said its new tool is already being used by publishers such as CBS RADIO, PRISA Radio and Talpa Radio. READ MORE>>.

Platform 124

Platform Advertising Demand Los Angeles 124

socalTECH

NOVEMBER 22, 2013

Los Angeles-based SodaHead , the developer of online polling services and software, has just launched a major upgrade to the company''s polling software for WordPress. The new software is available through WordPress , and competes directly against such tools as Wp-Poll and Polldaddy. READ MORE>>.

Software 198

Software Tech Coast Angels Mission Ventures News 198

socalTECH

MAY 9, 2019

Los Angeles-based Pearl , the machine learning startup which was spun out of advertising AI software startup GumGum , has raised $11M in a funding round, which came from Craft Ventures, as well as un-named strategic investors.

Artificial Inteligence 124

Artificial Inteligence Yammer Tool Advertising 124

socalTECH

JANUARY 10, 2013

Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures , Bertelsmann Digital Media Investments , Daher Capital , Double M Capital , Karlin Ventures , Launchpad LA, as well as angels. READ MORE>>.

Bertelsmann 174

Bertelsmann GRP Partners Advertising Tool 174

socalTECH

JANUARY 30, 2014

Los Angeles-based NewsCrafted , a company which provides elementary and middle schools with professionally designed, high quality newsletters -- including content, has raised $1.1M in an angel financing round, the second angel round for the company. NewsCrafted is led by David Koenig. READ MORE>>.

Newsletter 147

Newsletter Advertising Education Content 147

socalTECH

FEBRUARY 16, 2010

Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. Tags: rubicon project advertising publishing.

Tool 145

Tool Clearstone Statistics Screening 145

socalTECH

JANUARY 6, 2016

Los Angeles-based audio advertising provider Triton Digital has rolled out a new product specifically aimed at podcasting proviers, the company said Tuesday. According to Triton, its new Tap Podcast product is a version of its advertising platform, which specifically helps podcast publishers insert ads into their audio stream.

Product 100

Product Advertising Tool Los Angeles 100

socalTECH

AUGUST 5, 2015

Los Angeles-based AdtoApp , a developer of programmatic ad tools for publishers, has raised $6M in a funding round, according to the company. The company also has a large suite of tools to deal with global advertisement demand. The funding came from Run Capital. READ MORE>>.

Platform 100

Platform Advertising Tool Demand 100

socalTECH

APRIL 7, 2017

Los Angeles-based online advertising exchange operator Rubicon Project said on Thursday that it plans to roll out its new video header bidding offering, FastLane for Video, in the second quarter. The company claimed "double-digit" percent CPM rate increases among its beta publishers for the tool. READ MORE>>.

Advertising 113

Advertising Los Angeles Tool Angel 113

socalTECH

OCTOBER 11, 2013

Los Angeles-based mobile ad technology developer Airpush said Thursday that it has acquired Hubbl , a native advertising and personalization technology developer. Airpush, which is led by Asher Delug, said it will integrate Hubbl''s native advertising platform into its own products. Financial terms of the buy were not disclosed.

Advertising 138

Advertising Mobile Los Angeles Acquisition 138

socalTECH

MAY 30, 2013

Los Angeles-based mobile ad network operator Airpush said this morning that it has reached $4M in monthly developer payouts, and over 90,000 live apps using its mobile ad network. Airpush also said it now has approximately 140 employees split between its Los Angeles and Bangalore offices. READ MORE>>.

Mobile 180

Mobile Advertising Los Angeles Tool 180

socalTECH

SEPTEMBER 24, 2014

Los Angeles-based Science Inc. According to the two, the deal includes PlayHaven''s ad monetization, ad serving, and other tools. Science said the deal came as it was looking for a mobile advertising firm. science playhaven merger acquisition advertising network upsight' Financial terms of the deal were not disclosed.

Advertising 166

Advertising Networking Mobile Acquisition 166

socalTECH

OCTOBER 21, 2016

Los Angeles-based Social Reality , a provider of Internet advertising technology, announced on Thursday that it has named J.P. Social Reality develops advertising automation tools and real-time bidding (RTB) management software, and is led by Christopher Miglino. Hannan as the company's Chief Financial Officer.

Advertising 100

Advertising Media Los Angeles Tool 100

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

MARCH 18, 2016

Los Angeles-based b> Ace Metrix , which provides measurement tools for video advertising, says that its analysis shows that heavy anti-Donald Trump TV ads are actually very effective at swaying Independent voters away from Donald Trump.

Advertising 100

Advertising Metrics Tool Los Angeles 100

socalTECH

AUGUST 2, 2012

Los Angeles-based Nami , which provides pay-per-click advertising software and is run by Alex Cory, said that it has released a new product today, Nami AdManager. The new software is a white label bid engine used for pay-per-click bidding. READ MORE>>.

PPC 153

PPC Advertising Tool Los Angeles 153

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Based on my own experience as a mentor and angel investor, I find that as many as ninety percent of startups fail in the first five years, despite their best efforts.

Social Media 98

Social Media Metrics Media Tool 98

socalTECH

APRIL 25, 2017

Los Angeles-based MomentFeed , which develops social marketing software to help multi-location, retail brands better manage the information about their local stores, has linked up with Snapchat's partner program, according to the company. READ MORE>>.

Snapchat 124

Snapchat Advertising Los Angeles Tool 124

socalTECH

JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

Mogreet 183

Mogreet Platform Advertising Mobile 183

socalTECH

MARCH 20, 2014

Phunware , a developer of mobile advertising, application, analytics, and other tools for brands which has operations in both Newport Beach and San Diego, said this week that it has raised $26.25M in a Series E funding. phunware venture capital mobile advertising analytics software' The company is headquartered in Austin.

Mobile 147

Mobile Platform San Diego Advertising 147

socalTECH

SEPTEMBER 25, 2013

Los Angeles-based Evolve Media has launched a new, social video product via its SpringBoard Video Division , aimed at distributing social video content to publishers. Evolve said advertisers use its network to "seed" their branded content to publishers. springboard evolve media social video publishing analytics advertising'

Media 153

Media Product Social Network Advertising 153