socalTECH

NOVEMBER 5, 2014

El Segundo-based Aggregage , which develops software driven B2B websites and newsletters which aggregate blog and news postings for specific industries, has raised $1M in a convertible note, the company said today. Aggregage''s B2B websites are published in conjunction with trade and professional associations. READ MORE>>.

Tech Coast Angels 113

Tech Coast Angels El Segundo Newsletter Blogging 113

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Berkonomics

JUNE 18, 2020

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. That’s an expensive proposition for small companies.

Marketing 120

Marketing Social Media Advertising .Net 120

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Facebook is a big, smart company. The following guest post is from Molly Greathouse, a blogger for RingRevenue.

Netflix 191

Netflix Blogging Mobile Advertising 191

TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

DECEMBER 17, 2012

The firm--which has been amazingly open about its finances, despite being a private company also said it now has over 3 million paying, Hulu plus subscribers. Kilar detailed the numbers and provided commentary in a blog post Monday morning. Hulu said its subscriber count more than doubled during the year. READ MORE>>.

Hulu 193

Hulu Blogging Advertising Sites 193

Startup Professionals Musings

DECEMBER 3, 2021

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Put yourself on the site.

Web 117

Web Search Engine Optimization eBook Advertising 117

Xconomy

JANUARY 23, 2018

The company unveiled another series of measures it’s taking to prevent malefactors, who hide behind false names, from spreading fake and incendiary political stories through the network’s news feed to influence voters. Company CEO Mark Zuckerberg had already announced Friday. presidential election in 2016.

Social Media 67

Social Media Blogging News Advertising 67

socalTECH

JANUARY 12, 2012

Los Angeles-based Hulu CEO Jason Kilar said Thursday afternoon that the company brought in approximately $420M in revenues in 2011, up 60 percent from 2010, and now has more than 1.5 Kilar disclosed the numbers in a blog post summarizing the firm's 2011. Kilar disclosed the numbers in a blog post summarizing the firm's 2011.

Hulu 171

Hulu Advertising Content Blogging 171

Startup Professionals Musings

AUGUST 22, 2020

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. It’s more true than ever that people buy from people, not companies. Consistently deliver new and valuable content.

Customer 127

Customer Custom Marketing Content 127

socalTECH

APRIL 5, 2011

Los Angeles-based video streaming site Hulu is set to earn half a billion dollars in revenue this year, according to an update from CEO Jason Kilar posted last night on its company blog. READ MORE>>.

Hulu 170

Hulu Advertising Blogging Sites 170

socalTECH

MARCH 4, 2014

demand media content marketing advertising experian infographics' Demand Media said its service now includes--on top of existing text and video content offerings--original photography, infographics, and animated GIFs for its clients. Pricing details on Demand Media''s expanded offerings were not announced. READ MORE>>.

Demand 138

Demand Content Media Santa Monica 138

Startup Professionals Musings

DECEMBER 8, 2021

Engaging in social media and blogging on a regular basis is a low-cost way to achieve visibility, and become the “go-to” person for that topic and the voice that people trust in your industry. That’s how you brand yourself as an expert in your niche and make your company the one that others seek out and turn to. You need to be there.

Social Media 142

Social Media Media Platform Customer 142

Xconomy

MARCH 19, 2017

Heller founded Wrapify in early 2015 with the idea of creating a business that would pay motorists to wrap their cars in digitally printed advertising.

Advertising 45

Advertising Glendale San Diego Incubator 45

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Then came blogs. was the 2-way web.

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. –> the company who made it is epipheo.

Media 288

Media Advertising Screening Content 288

Startup Professionals Musings

MARCH 29, 2021

A step in the right direction is to take advantage of the new tools available at a very low cost, including sponsored podcasts, blogs, visibility in online communities, and Twitter influencer support. An advertiser that ran 15 experiments in a given year saw a 30% higher ad performance. Use experiments versus designing the ideal ad.

Customer 168

Customer Custom Marketing Social Media 168

Both Sides of the Table

FEBRUARY 20, 2012

And she didn’t start her company in Northern California. Tracy built her company, Recycled Media , out of necessity. She drove her company to profitability before paying herself a modest salary. She put all of her savings into her company. So Tracy began keeping a blog about … (what else?)

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Berkonomics

JULY 25, 2013

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. That’s an expensive proposition for small companies.

Social Media 179

Social Media Advertising .Net Content 179

socalTECH

JUNE 27, 2013

To help in that effort, Myspace launched a $20M marketing campaign, which includes broadcast television, cable, and digital advertisements--nearly as much as Specific Media spent on buying MySpace--as it has sought to convince new users to join the site.

Sites 168

Sites Blogging Media Advertising 168

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Customers are pulled to companies that are role models for saving the environment, fostering social change, and giving back to the less advantaged.

Marketing 94

Marketing Social Media Technical Review Customer 94

Eric Greenspan

JUNE 8, 2010

People often ask me why we’ve built an extensive Media division to support our computer repair company, Make It Work. a living, thriving BLOG constantly updated with correlating content, show notes and more, a dedicated show website (old skool). This is exactly what many advertisers are looking for.

Web 2.0 156

Web 2.0 Marketing Southern California Blogging 156

Startup Professionals Musings

NOVEMBER 27, 2021

I still remember my disappointment the first time I published my website, did an immediate Google search on the name, and it said my company didn’t exist. I’ve said many times that the Internet domain name should be reserved at the same time you incorporate your company name – they need to be the same, or highly related.

Web 139

Web Startup Sites Design 139

socalTECH

DECEMBER 16, 2009

One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't.

Advertising 189

Advertising Content Startup Social Network 189

Startup Professionals Musings

FEBRUARY 20, 2019

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Put yourself on the site.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Media 95

Media Framework Social Media Metrics 95

Both Sides of the Table

AUGUST 21, 2011

Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media.

Mobile 329

Mobile Advertising Media Marketing 329

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. It is absolutely MVP of advertising. Good comment community = viral blog. That’s why people turn up to Buzzfeed. Can we do 10 variants?

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

Startup Professionals Musings

SEPTEMBER 30, 2018

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. It’s more true than ever that people buy from people, not companies. Consistently deliver new and valuable content.

Content 92

Content Marketing Advertising Customer 92

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. If you want to understand what the company believes about Twitter’s positioning please read the linked article. This is good for Twitter as well. While Ad.ly

Advertising 276

Advertising Startup Platform News 276

Both Sides of the Table

OCTOBER 10, 2011

Netflix announced the changes to its company via a blog post. A blog post! You don’t handle major announcements via a blog post and no touch points. Not a freakin’ blog post. Probably the 5 minutes before they wrote their blog post. Major change by blog post again ? What is my evidence?

Netflix 287

Netflix Customer Custom Pricing 287

socalTECH

JANUARY 5, 2009

San Diego-based Brickfish, an online advertising network focused on social media, announced this monring that it has hired Becky Carroll as the firm's Director of Social Media. The firm said that Carroll joins the company from Petra Consulting Group, where she was President and Founder. Mangrove Capital Partners, and OCA Ventures.

Social Media 100

Social Media Media Draper San Diego 100

Both Sides of the Table

SEPTEMBER 9, 2009

I recently wrote a blog post here in which I argued that the best VC meetings are discussions and not sales pitches. A few weeks ago I sat through two very contrasting presentations and wrote this blog post right afterward. So we scheduled our second meeting for next week where he could actually tell me more about his company.

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

SoCal CTO

NOVEMBER 11, 2009

And I'm looking forward to more interaction now that she's blogging. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency.

Marketing 150

Marketing Social Media Blogging Media 150

SoCal CTO

MARCH 18, 2010

I started out as screenwriter, went into local television, ran ad sales in the west for AOL and joined Facebook in the companies very early days. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. I help internet companies make money.

Startup 225

Startup Los Angeles Twiistup Social Network 225

Startup Professionals Musings

APRIL 4, 2015

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Never “sell” or push out your message like conventional advertising.

Social Media 108

Social Media Media Startup Tips 108

Xconomy

JUNE 3, 2016

But today, online companies that sell services rather than merchandise also need to be concerned about state sales taxes. Online service companies need to be aware of these potential tax traps so they are not surprised when a state tax agency comes knocking on their door.

Sales 62

Sales Company Companies Software Review 62