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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. So Tracy began keeping a blog about … (what else?)

Startup 363
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Solving for Banner Blindness. Solve Media.

Both Sides of the Table

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

Media 288
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eHow Launches New Women's Channel

socalTECH

That list includes such women as Kara Swisher, the well known Wall Street Journal journalist--who ironically has been one of Demand Media's bigger critics--Olympic snowboarder Gretchen Bleiler; Yin Yin Wu of "Startup School", and many others.

eHow 196
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Save Your Spin for Someone Who Cares

Both Sides of the Table

Press doesn’t mean anything other than free advertising. In another post I’ll talk about how PR has changed dramatically in the past 10 years or you can just read Brian Solis’s blog or buy his book on the subject. Put up your slide with the 5-6 logos of journals that have covered you.

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MediaLab acquires messaging app Kik, expanding its app portfolio

TechCrunch LA

In a post on Kik’s blog on Friday the MediaLab said that it has “finalized an agreement” to acquire Kik Messenger. “ Kik is one of those amazing places that brings us back to those early aspirations,” the blog post read. .” Now we know the the company: MediaLab.

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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? He is author of the award-winning eLearning Technology blog and a frequent speaker at industry events.

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Interview with Vince Bianco, Newsforce

socalTECH

They have lost lots of advertising and subscription revenue, because you can get news online, and it's free. But, only about 30 percent of their pages are monetized, which they sell at a very low CPM to advertising networks. Traditionally, advertorials have not been looked upon favorably by the journalism business.

News 124