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I originally came from the entreprise software world (for 10 years) and before that I was in mobile & telecoms (8 years) so the last three years of immersing myself in consumer Internet, digital media & advertisings has been very eye opening. I put up a button on my blog and noticed that I got a few clicks on the button.
Paid searchengine ranking (PPC) is just buying advertising for your business. Their computers then merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page.
I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites. Are sponsors interested in such highly targeted sites, rather than the broad reach?
Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. He has been blogging on a number of subjects, for example, eLearning. Is it difficult to find advertisers to match to sites?
Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly.
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on SearchEngine Marketing (SEM). Searchengine marketing is simply buying advertising for your business from Google or another searchengine company.
What most people don’t realize is that, according to new research , 90% of searchengine users rarely look at the paid results. Paid searchengine ranking (PPC) is buying advertising for your business from Google or another searchengine company. Cost per click (CPC). Cost per action (CPA).
Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.
Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly.
A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.
Over 50,000 journalists use HARO to find experts to interview for TV, newspapers, books, magazines and blogs. Pay Per Click advertising. To learn how to advertise on Google to get traffic to your website or offline business read “ Advanced Google Adwords ” by Brad Geddes. Blogs and Forums. Help a Reporter Out (HARO).
Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly.
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.
If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.
Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business. Searchengine marketing (SEM).
This takes time, and is more valuable than any advertising you can buy. In addition, a website needs several weeks of presence for indexing by searchengines, searchengineoptimization, blog activity, and link building. Get concept feedback early. These things can’t be done while in stealth mode.
This takes time, and is more valuable than any advertising you can buy. In addition, a website needs several weeks of presence for indexing by searchengines, searchengineoptimization, blog activity, and link building. Get concept feedback early. These things can’t be done while in stealth mode.
This takes time, and is more valuable than any advertising you can buy. In addition, a website needs several weeks of presence for indexing by searchengines, searchengineoptimization, blog activity, and link building. Get concept feedback early. These things can’t be done while in stealth mode.
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