socalTECH

MARCH 20, 2015

Ross Weber: ClickTripz is an advertising platform for travel advertisers. What''s different about your platform that more general advertising platforms? What our technology does, is it offers up an exit ad unit, so if a user hasn''t booked on a publisher they have look at, that ad unit will show relevant ads.

Advertising 100

Advertising Startup Software Review Platform 100

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

OCTOBER 25, 2019

In my experience as a business consultant, I find than most people still believe that technology drives business disruption. I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Memorable personalization doesn’t always have to include fancy technology or high cost.

Customer 54

Customer Custom Technical Review Design 54

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction.

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

JUNE 21, 2013

Chip Bell and Ron Zemke, who are experts in this area, provide some of the best specific insights I’ve seen, in their book “ Managing Knock Your Socks Off Service.” It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition.

Customer 92

Customer Custom Startup Services 92

Startup Professionals Musings

OCTOBER 18, 2010

I’ll put my money on one of the originals in the social media marketing game, my friend Lon Safko, who just published his Second Edition of the bestselling book, “ The Social Media Bible.” Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

Both Sides of the Table

DECEMBER 27, 2011

Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Fast early growth in a market is often eroded when competition gets fierce and prices are forced down due to competition.

Startup 418

Startup Venture Capital Sales Technical Review 418

InfoChachkie

JANUARY 6, 2011

Pull Quote: “If you are smart, competitive, hard working and passionate about what you do you will have the best experience of your life. We are now harnessing the ‘social’ aspect of the system where businesses and consumers begin to contribute to the data by adding or updating products listings as well as rate and review products.”.

Entrepreneur 232

Entrepreneur Competition Software Review Course 232

InfoChachkie

JANUARY 24, 2011

We are now harnessing the ‘social’ aspect of the system where businesses and consumers begin to contribute to the data by adding or updating products listings as well as rate and review products.”. With that said, what books, blogs or other resources do you recommend for emerging entrepreneurs? I am obsessed with technology.

Blogging 219

Blogging Entrepreneur Software Review Course 219

Both Sides of the Table

MARCH 30, 2010

I don’t intend either, Burstly has respectable and strong competition. He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. The Kindle has already revolutionized book reading. This post is mine and written by me based on my understanding of Burstly. What does it do?

Mobile 282

Mobile Invest Company Companies 282

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. How much money will airlines companies, hotel companies or event companies pay me as a referral or for booking?

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MAY 23, 2012

I have been close to the tech & startup sectors for more than 20 years and I can’t think of a period in which I felt more optimistic about the innovation and value creation I see in front of us. The video industry will be disrupted just as books, newspapers and music before it. This never existed a decade ago.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. To say that the tech elite were cynical of Hulu’s launch would be an understatement , but by the time it launched just a few months later it was getting great reviews. Why the limitation?

Hulu 292

Hulu Technical Review Content Advertising 292

Startup Professionals Musings

DECEMBER 14, 2015

Gerber memorialized this concept many years ago in his classic book E-Myth , which postulates that most startups are initiated by entrepreneurs with technical skills, rather than business skills, resulting in a high failure rate. In fact, both customers and investors often avoid the perceived high risk of innovative technology pitches.

Technical Review 60

Technical Review Startup Social Media Competition 60

Both Sides of the Table

DECEMBER 22, 2011

In the simplest form, new startups have a product that is INFERIOR to that offered by the competition but at a dramatically lower price with the seller opting for a very thin margin on their product. The new entrant keeps margins low but suddenly has a lot of profits due to large volumes of business. Why Deflationary Business Win.

Startup 386

Startup Pricing Marketing Product 386