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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School.

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Businesses Need Your Input, But Can’t Read Your Mind

Startup Professionals Musings

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. In his classic book, “ Digital Context 2.0: Norton, Ph.D.,

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How YP Is Growing A Giant Tech Team In Glendale

socalTECH

How did what was a staid publisher of phone books become a hotbed of online talent? I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at AT&T Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here.

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6 Reasons Your Hockey Stick Growth Curve Can Go Flat

Startup Professionals Musings

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School.

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How YP.com Is Growing A Giant Tech Team In Glendale

socalTECH

How did what was a staid publisher of phone books become a hotbed of online talent? I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at ATT Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here.

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Startups Need Your Data, But Consumers Are Still Wary

Startup Professionals Musings

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. In his classic book, “ Digital Context 2.0: Norton, Ph.D.,