category strategic-planning Advertising Related Topics 
Startup Professionals Musings
JANUARY 15, 2022
Within each of the platform categories defined above, there is a right one and a wrong one for your audience. In additional to strong journalistic writing and storytelling, you need business acumen, strategic thinking and planning, and the ability to do the right research. Pick the right platform for your business.
Startup Professionals Musings
MAY 26, 2023
Solution may require new category development time. If you go this route, make sure your solution is strategic. Your rollout plan needs to factor in these requirements. Make sure new solutions offered actually build your brand, rather than dilute it. Customers need supporting approvals to fully benefit. Incent these early.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
APRIL 13, 2019
Within each of the platform categories defined above, there is a right one and a wrong one for your audience. In additional to strong journalistic writing and storytelling, you need business acumen, strategic thinking and planning, and the ability to do the right research. Pick the right platform for your business.
Startup Professionals Musings
JULY 31, 2019
For example, I recently picked up my phone to call a well-advertised local company for a TV repair. If you are in that category, you should take a hard look at a new book, “ Nincompoopery: Why Your Customers Hate You--and How to Fix It ” by John R Brandt, who has some real insight on this problem.
socalTECH
FEBRUARY 4, 2013
We think there is a new category of the e-commerce and shopping sector, the entertainment sector. It gets quite strategic. We like to describe it as a fantasy sport for women, because it has some of the same dynamics, that the same kinds of conversations, strategy, and planning. What do you have planned next?
Startup Professionals Musings
APRIL 9, 2017
Within each of the platform categories defined above, there is a right one and a wrong one for your audience. In additional to strong journalistic writing and storytelling, you need business acumen, strategic thinking and planning, and the ability to do the right research. Pick the right platform for your business.
socalTECH
JANUARY 27, 2011
We thought it would be interesting to talk to the firm, so we connected with Nick Higgins who is the EVP heading up Joost and running its Santa Monica operations, to hear more about the spinout and Adconion's aggressive hiring plans in the area. Nick Higgins: Adconion was founded six years ago as an advertising network.
Expert insights. Personalized for you.
126 
Let's personalize your content