socalTECH

JULY 24, 2013

Two of LA''s growing online and mobile advertising advertising firms, SHIFT , and Gradient X , have tied together in a partnership, the companies said Wednesday. The two said the deal will offer a "one-stop-shop" to execute Facebook, Twitter, and mobile display advertising campaigns. READ MORE>>.

Advertising 159

Advertising Tool Mobile Platform 159

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

JULY 21, 2014

Leadbolt said the new ad exchange is called Leadbolt Connect, and will allow mobile app developers and marketers to to connect on ad campaign offerings. The company said its marketplace will offer more transparency, flexibility and control than traditional blind-networks, with a focus on delivering better quality than RTB platforms.

Advertising 138

Advertising Mobile Los Angeles Platform 138

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). What is Gradient X?

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

MAY 19, 2016

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally.

Platform 124

Platform Mobile Advertising Los Angeles 124

socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. Belk was previously Head of Product at Beachmint, and was the company''s first employee; McGregor was Beachmint''s Dierctor of Acquisition.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Social Media 237

Social Media Advertising Media Metrics 237

Startup Professionals Musings

JANUARY 16, 2022

A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. Most startups and investors I know don’t have unlimited funds, so the first question they should ask and do ask today, is “When is your company going to be profitable (self-sustaining)?”

Platform 118

Platform Snapchat Startup Course 118

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

Mogreet 183

Mogreet Platform Advertising Mobile 183

Tech Zulu Event

NOVEMBER 15, 2013

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically. Cutting edge technology.

Advertising 86

Advertising Platform Report Technology 86

socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. She has also served at The Associated Press and Massive Incorporated. READ MORE>>.

Marketing 100

Marketing Press Advertising Sites 100

socalTECH

JANUARY 29, 2016

Los Angeles-based Rubicon Project is in a deal to extend the company's advertising marketplace to linear television, in a partnership deal with AdMore , the companies said this week. Rubicon said it will power automation technology for AdMore, which will allow advertisers to use programmatic buying to target linear TV audiences.

Platform 100

Platform Advertising Los Angeles Marketing 100

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Too many executives believe that things must be either A or B, and can’t be both.

Social Media 98

Social Media Platform Media Customer 98

socalTECH

APRIL 6, 2020

Ventura-based online advertising exchange The Trade Desk says it will offer up free access to its digital advertising courseware until the end of 2020, allowing everyone from advertising industry professionals to those looking to build the required skills to enter the field. READ MORE>>.

Course 113

Course Ventura Advertising Platform 113

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. Get the latest tech news, straight to your inbox. Please fill in your name. Please fill in your email.

Social Media 151

Social Media Startup Commerce News 151

socalTECH

JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. The company is led by CEO Tim Vanderhook. The company reported $9.9M

Advertising 113

Advertising .Net Equity Software 113

InfoChachkie

MAY 19, 2014

Quick - name a phone company. Yep, Facebook is a phone company. Attention Marketers - The Medium Has Changed, So Should The Message. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. OK, if this is so obvious, why are digital marketers just now figuring it out?

Company 200

Company Companies Mobile Advertising 200

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Too many executives believe that things must be either A or B, and can’t be both.

Social Media 142

Social Media Media Platform Customer 142

TechCrunch LA

FEBRUARY 19, 2020

Yellow , the accelerator program launched by Snap in 2018, has selected ten companies to join its latest cohort. The list of new companies include: Brightly — an Oakland, Calif.-based based media company angling to be the conscious consumer’s answer to Refinery29. Hardworkers — a Cambridge, Mass.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

FEBRUARY 24, 2014

European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. Adform, which says it supplies technology to European media agencies, trading desks, advertisers and publishers, said the new office is part of an effort to offer U.S.-based

OpenX 159

OpenX Advertising Platform Los Angeles 159

socalTECH

MARCH 26, 2019

Ventura-based programmatic advertising technology developer The Trade Desk said this morning that it has officially launched its programmatic ad buying platform in China. According to The Trade Desk, the move comes as global advertisers are looking to reach audiences in China, and because the country is a key growth market.

Ventura 133

Ventura Advertising Education Platform 133

socalTECH

NOVEMBER 10, 2016

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00

.Net 185

.Net Advertising Los Angeles Platform 185

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. “In 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

AUGUST 26, 2019

in a seed funding round for a new, podcast advertising venture, the company said on Monday. According to Podcorn, it has launched a new, self-service platform which helps podcasters find and connect with brands for native sponsorships.

Seed Funding 100

Seed Funding Advertising Platform Los Angeles 100

Tech.Co

SEPTEMBER 1, 2015

There’s just no getting around it: part of building any strong startup means cultivating a robust online presence that reaches directly to today’s tech savvy market. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 109

Company Companies Advertising Media 109

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 213

Startup Generative AI Newsletter Tool 213

socalTECH

DECEMBER 19, 2019

Los Angeles-based advertising technology developer and advertising marketplace operator Rubicon Project has merged with Telaria , a fellow online advertising company, in a stock-for-stock exchange. of the newly combined company. Telaria stockholders expected to own approximately 47.1% READ MORE>>.

Advertising 100

Advertising Los Angeles Platform Marketing 100

Frank Addante

AUGUST 22, 2013

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. At Rubicon Project, we pioneered automation and our technology platform supports all four. As I said, there’s a lot more to advertising automation than RTB.

Advertising 86

Advertising Press Commerce Examples 86

socalTECH

JUNE 25, 2019

According to the company, it has integrated with LinkedIn's Matched Audiences API, which will help marketers target prospective customers and increase response rates with more relevant advertising on the LinkedIn platform. Pricing on the new product was not announced. READ MORE>>.

Santa Barbara 124

Santa Barbara Advertising Pricing Platform 124

socalTECH

FEBRUARY 23, 2021

Los Angeles-based Zefr, which helps marketers measure brand impact and advertising on such platforms as YouTube and Facebook, said this week that it has named a current Bed, Bath, and Beyond exec to its board of directors.

Advertising 113

Advertising Los Angeles Platform Media 113

Both Sides of the Table

OCTOBER 4, 2009

Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. Many, many tech companies I meet start with a set of “awesome features” and present them to me (and I suspect also to customers). I know I didn’t. To the contrary.

Sales 319

Sales Startup Platform Tips 319

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers.

Advertising 230

Advertising Santa Monica Startup Media 230

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

SEPTEMBER 24, 2014

Burbank-based Beachfront Media , the video software and technology provider led by Frank Sinton, said Tuesday that it has launched a new programmatic video ad platform called Beachfront.io. The company said the platform allows publishers to set up both public RTB marketplaces and programmatic premium private marketplaces for their inventory.

Mobile 138

Mobile Media Product Burbank 138