Advertising Companies Paid Search Sales 
Startup Professionals Musings
MARCH 23, 2013
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).
socalTECH
OCTOBER 10, 2012
The firm gave the example of a Pinterest "pin" of a Christmas card, and its tracking that found that a retailer received 6,815 visits and 65 direct sales due to that one "pin". Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.
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socalTECH
NOVEMBER 11, 2010
Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M in a Series A funding round, the company said this morning. Tags: datapop venture capital search marketing advertising overture yahoo. READ MORE>>.
socalTECH
SEPTEMBER 20, 2012
Westlake Village-based ValueClick has divested Search213 , the company's European, self-service, paid search business, the company said today. In explaining the sale, ValueClick said that Search123 has been "a small business" for the company and does not fit with its long-term strategy. READ MORE>>.
socalTECH
JULY 29, 2009
In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.
InfoChachkie
MAY 14, 2012
Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. Since then, the craft of advertising online has matured from an art to a science. I know these particular companies well, as I am an investor in some of them and an ardent fan of the rest. free weekly Infochachkie articles!
InfoChachkie
JULY 14, 2011
Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. And for many companies a good deal of their business is still closed over the phone–through their call centers.
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